Overview
Need new ideas to energize your marketing efforts? Members of the GMAC staff will share how they’re using business intelligence and tracking tools in pipeline-growth initiatives that deliver real results.
They’ll talk about how email and student campaigns, social media, and event marketing can reach diverse
audiences and then help you apply some of the lessons learned to your own school’s marketing efforts.
Audience participation is a must! You’ll have the opportunity to share your own best practices and help
re-ignite your GME colleagues’ marketing strategies.
SPEAKERS:
PEPE CARRERAS, Vice President, Marketing Operations, Graduate Management Admission Council
BETSY KACIZAK, Client Services Specialist, Graduate Management Admission Council