Reaching and Recruiting Undergrads on Campus is a GMAC Priority
In the 2015 fall semester, GMAC expanded the On Campus Presence (OCP) program in the US to 53 campuses compared to a 10 campus pilot in spring 2015. The goal of the OCP program is to grow the b-school pipeline by increasing awareness of the value of graduate management education (both MBA and specialized Masters), and promoting the benefits of taking the GMAT as an undergraduate. Program tactics vary by campus, but include a mix of discounted exam fees ($150 to $200), on campus ambassadors, collaboration with institutions and special testing events.
Students polled during the spring pilot program indicated an increase in preference to take the exam in undergrad, particularly among non-business majors. Poll results also show that undergraduate students prepare for standardized exams in many ways. A survey (see below) of nearly 1600 showed that most students intend to take practice exams (~75%) and use study preparation guides (66%) to practice. They are also using a mix of other resources such as review courses to prepare.
For more information, or questions about how to leverage test discounts (valid through June 2016) for your work on these campuses, contact Michelle Sparacino.