GMASS Webinar | Learn the Do's and Don'ts of Video Production

Interested in what works in producing effective video content? Want to see real examples of successful videos in practice?

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A successful content marketing strategy hinges on creating and distributing valuable, relevant and consistent stories about your institution. Video is a critical component of this strategy as it enables candidates to gain a more vivid understanding of what it might be like to study at your school.

Listen to this session and see how a school is currently using video content in their marketing campaigns. Brandon Kirby, Rotterdam School of Management, Erasmus University and Rick Rudolph, Founder and Managing Director, MBAtube introduce you to the world of video production with real examples and an easy-to-use checklist to help you graduate from video viewer, to video expert.

Topics covered in the webinar include:

  • Learning what to do and what not to do in video production
  • Real examples of successful videos
  • Tips and tricks on how effectively use your videos in your marketing strategy and campaigns
  • How to use GMASS leads with various marketing channels to showcase your videos

Whether you work in marketing, recruiting, admissions, student or career services – listen to this webinar. Everyone should be involved in the content and video production as each function has a role in delivering the candidate to student to graduate experience that the outside world wants to know about.


Brandon Kirby, Director, MBA Marketing and Admissions, Rotterdam School of Management, Eramus University

Rick Rudolph, Founder and Managing Director, MBAtube


Paula McKay, Director, Product Management, GMASS