Prospective Students Survey

Use survey insights to appeal to a globally diverse candidate pool

A new profile of 11,000-plus candidates illustrates the extent to which graduate business education has become highly globalized, diverse, and competitive.

GMAC’s 2017 Prospective Students Survey Report explores the current business school pipeline and various economic, political, and market trends that are influencing candidates’ program preferences, career goals, and study options. Report findings are based on analysis of survey responses from 11,617 individuals who registered on from February through December 2016. Here is some of what you will find:

  • Demand for business master’s programs continues to grow;
  • International study demand remains strong, but is being affected by US election results and Brexit vote in 2016;
  • The strengthened economy has influenced candidates career goals and expected outcomes of a graduate business education; 
  • More candidates are factoring scholarship aid in their future enrollment decisions.

Click the links below to download the public summary report and access the interactive research tool that accompanies the report (exclusive to GMAT using schools).

2017 Survey Report [May 2017]

2017 Interactive Research Tool  [May 2017]

Research Insights

 “How Could the US Election and Brexit Affect International B-School Candidate Behavior?” (March 16, 2017] 

“To Pay for B-School, More Candidates Than Ever Expect Scholarship Aid” (October 2016]

Related Reports

“What Women Want: A Blueprint for Change in Business Education,” a report on women’s motivations to pursue a graduate business education and the obstacles and challenges they face along the way. [March 2017]

“Beyond Demographics: Connecting with the Core Motivations of Business School Candidates,” a market segmentation analysis of the global candidate population for graduate management education. [November 2016]

Past Survey Reports

2016 | 2015 | 2014 

All past Prospective Students Survey reports are available in the GMAC Research Library, searchable by year or topic heading, "Admissions and Application Trends."