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GMAC Prospective Students Survey

Gain insights into candidate decision-making for applying to business schools

For more than a decade, the GMAC Prospective Students Survey has provided the world’s graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions – covering a diverse range of topics that impact prospective students’ application and enrollment decisions – provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes.

This year’s Summary Report explores how prospective students’ preferences have shifted during the COVID-19 pandemic and includes responses from more than 6,500 individuals worldwide who expressed interest in graduate business education in 2021.

2022 Summary Reports and Resources

2022 Interactive Report

School professionals at GMAT-accepting institutions have exclusive access to the 2022 Interactive Report, which allows you to explore the survey question-by-question and filter the data by a variety of characteristics of prospective business school students.

Access the interactive tool

2022 Data Reports

Previous Years’ Reports

For more past reports, explore our Research Library.