Prospective Students Survey

Gain insights into candidate decision-making for applying to business schools

With the analysis of survey responses from all world regions, our annual survey of registrants is a go-to resource of its kind available to the graduate management education (GME) community. This survey provides insights to inform and develop recruitment, marketing, and admissions strategies.

The 2021 report analyzes the data collected between July and December 2020 from a total of 2,515 individuals worldwide planning to pursue GME. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. Additionally, candidates are signaling a willingness to explore different paths to pursue GME as a part of their career goals. This report offers a forward-looking view of the shape of the things to come for graduate enrollment at business schools in 2021.

Our Report and Resources

Interactive Tool for School Professionals

Related Articles to Share with Candidates

Past Survey Reports

2020 | 2019 | 2018 | 2017 | 2016 | 2015