Video transcript: Application Trends Survey: Data to Help You Reach Your Admissions Goals

Jay Bryant: The application trends survey has been a major part of our decision process every year. I've been in this industry for well over a decade. I've pulled that out every time it was available every year. That's something that typically I either take electronic copy or print out a copy and I go and sit over lunch one day when it comes out and I read from beginning to end and bring it all in.

Amanda Barth: GMAC research and survey data through tools such as the Application Trends report and Prospective Students Survey provides validation for our admissions team to act as subject matter experts as we're engaging our senior leadership and decision-makers on upcoming curriculum reviews and revisions.

Jay Bryant: It helps us understand what's happening in the industry as a whole. That's where my training as a director comes from and understanding what's going on out there.