GMAC Geographic Trend Reports

Map out smart recruiting visits with data on where students want to study

GMAT Geographic Trends Reports

Seeking the best way to target your talent recruitment and outreach? Our Geographic Trend Reports put the world at your fingertips—literally!

Take your pick of nearly 160 individual country reports spanning world regions to learn about the latest market demand and size of the prospective student pipeline for graduate management education (GME). The reports are available in two formats: as downloadable PDF files and also as Excel files.

Each country report includes analysis based on these sources:

  • GMAT examinees: Candidate demographic information, exam performance, score-sending behavior, and program interest corresponding to current testing year dates, which run from July 1 to June 30;
  • Prospective student mindset: Responses to the Prospective Student Survey indicating student motivations and criteria for considering graduate management education;
  • The World Bank: Country-specific economic statistics from the World Development Indicators (WDI) data set; and
  • US Census Bureau International Data Base: Student age population projections (20 to 29 year-olds). 

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Does Your School Use the GMAT Exam? 

The new GMAC Geographic Trend Reports are available free of charge to all graduate business schools worldwide that accept the GMAT exam as part of the admissions process. Learn more about accepting GMAT scores for your programs.


Related Reports, Tools, and Resources

GMAT Interactive Profile: Conduct customized searches of the GMAT test-taker database.

Profiles of GMAT Testing: A three-part series of Data-to-Go briefs with current GMAT testing year results by citizenship and residence. Download today!

Prospective Students Survey Report: GMAC's annual survey on the graduate management education talent pipeline, with motivational profiles of nearly 12,000 candidates. Learn more.

GMAC Research Library: Explore current and past research and market reports on the GME pipeline. Some reports are exclusive to GMAT using schools. Start your search!