Application Trends Survey 2026 Deans Summary

Overview

This Deans Summary highlights the key themes and insights of the Application Trends Survey 2026 Report, which covers changes in application volume by degree type, geography, delivery method, and much more. Additionally, it continues to track the integration of artificial intelligence (AI) into business school curricula, comparing program practices with candidate demand. The 2026 survey also collected new information about trends in tuition and fees, along with financial assistance made available to incoming cohorts of students.

Quick Facts

• Total international application declines were most pronounced among flex MBA; full-time, two-year MBA; and part-time MBA programs.
• Globally, the share of incoming students receiving merit-based scholarships increased in 2026.
• Programs and candidates agree that hands-on experiences are most critical to integrating AI into the classroom.