Application Trends Survey - 2025 Deans Summary

Overview

This Deans Summary highlights the key themes and insights of the Application Trends Survey – 2025 Summary Report, which covers changes in the volume of applications, including MBA and business master’s programs, along with examinations of today’s applicant pool and new business school offerings related to artificial intelligence (AI), sustainability, and non-degree credentials.

Quick Facts

• Even after a large year-over-year increase in applications in 2024, applications in 2025 continued to grow across the industry.
• Total international applications were largely steady in 2025—but flowing away from top global hubs like Canada, the United States, and the United Kingdom and toward Asia and the rest of Europe.
• Compared to last year, more business school programs report integrating AI into their students’ learning experience on every surveyed dimension.