Men and Women: What Drives Them?

May 2024


This candidate profile shares insights on differences between men and women candidates using data from GMAC’s 2024 Prospective Students Survey. The profile highlights differences in preferences including candidate motivations, barriers, and post-GME career goals. Understanding the unique experiences and preferences of these groups will help business schools recruit and retain the best talent as the candidate pipeline continues to evolve. 

Quick Facts

  • Though in-person (69% women, 77% men) and full-time options (73% women, 79% men) are the top choices among men and women, women are more likely to appreciate online (8% women vs. 6% men) and flexible (11% women vs. 7% men) options.
  • Men tend to prefer programs focused on finance (42% women vs. 52% men), whereas women are more likely to demonstrate interest in programs generating social impact (23% women vs 15% men).