Prospective Students Survey 2014: Interactive Data Research Tool

April 10, 2014


The Prospective Students Survey 2014 Interactive Data Research Tool provides access to detailed results of our ongoing monthly online survey of individuals who register on, the GMAC website for prospective graduate business students.

This detailed and configurable information, available only to GMAT using school professionals, is meant to supplement the summary analysis presented in our Prospective Students Survey Report 2014. The tool allows GMAT using schools to see prospective student data ranging from decision timelines to program characteristics of interest and information sources by various demographic and geographic filters. The updated format lets you control and stack more filters for the most configurable and customizable view of the data to date.

The annual Prospective Students Survey shines a spotlight on the next generation of graduate business students—their needs, motivations, behaviors, program choices, and intended career outcomes. The 2014 report set includes data from more than 12,000 individuals who registered on from October 2012 through September 2013.

Quick Facts

  • GMAT using school professionals can access the Prospective Students Survey Interactive Data Research Tool by downloading the attached PDF document and clicking on the URL link contained within, which will launch the interactive report.
  • GMAC. com login is required for access.
  • The interactive report is best viewed in Internet Explorer 10+, Google Chrome, Safari, or iOS browers.