2009 mba.com Registrants Survey: Comprehensive Data Report

2009 Registrants Survey


This document presents a question-by-question analysis of the data collected in the October 2008 mba.com Registrants Survey. The primary purpose of the survey was to understand the decision-making process used by prospective students as they pursue a graduate business and management degree and select graduate business schools they apply to and attend.

This report is intended to help graduate business school professionals do the following:

  • Explore the application process from the applicant’s perspective
  • Better understand how advertisements, school websites, and published rankings affect the decision-making process
  • Determine which aspects of graduate business schools prospective students deem important and what types of information they use when selecting schools to apply to and attend
  • Learn about the characteristics of the schools that prospective students apply to and attend