About the Application Trends Survey
Our annual survey of business school admissions offices around the world offers timely insights into factors shaping the candidate pipeline and its implications for admissions, recruitment, and marketing professionals in informing their future strategies and practices.
Based on responses from over 1,170 graduate business school programs worldwide, the 2025 report covers changes in the volume of applications, including MBA and business master’s programs, along with examinations of today’s applicant pool and new business school offerings related to artificial intelligence (AI), sustainability, and non-degree credentials.
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Highlights From the Application Trends Survey 2025
2025 Reports and Resources
Regional Profiles
News Coverage
Industry Perspectives
"The next era of business education is being reshaped by changing student and employer expectations, challenging geopolitics, and new skill demand prompted by technologies like AI. While some regions and program offerings might face serious headwinds, this year’s application growth gives strong evidence that business schools are quickly adapting to these dynamics through innovative curricula and industry-aligned experiences, positioning themselves for long-term relevance.” - Joy Jones, CEO of GMAC
Past Reports
2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017
For more past reports, explore our Research Library.