Understand industry trends

Power your decision-making with insights about the candidate journey to business school and beyond.
Explore our research library

 

GMAC's survey series
Candidate perspectives

Critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education programs.

Prospective Students Survey hub Report Deans summary
Employer outlooks

Data and insights to understand current trends in skill demand, hiring, compensation, and perceptions of MBA and business master’s graduates.

Corporate Recruiters Survey hub Report Deans summary
Application trends

Timely insights into factors shaping the candidate pipeline and its implications for school professionals in informing their future strategies and practices.

Application Trends Survey hub Report Deans summary
Commissioned research
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Prospective Students Survey Premium Dashboard

An interactive platform providing insights into candidate motivations, preferences, and decision-making behaviors.
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The Candidate Landscape for U.S. Graduate Management Education

Detailed insights into the current state of the U.S. candidate market and targeted marketing tactics.
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Why they choose you (and why they don’t): Understanding applicant decisions

A comprehensive view into the candidate decision-making process for specific business programs.
Cutting-edge insights

Explore GMAC's recent research publications.

Research library
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The future of GME: Revisited

Ten European deans share insights into where schools must act now.

Explore what's changed
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Interest in business master's degrees

Five interactive charts examining the interest and preferences among candidates.

Explore candidates interest
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The ROI of business school

Interactive charts explaining why candidates and employers think business school is worth it.

Explore the full picture of ROI
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A framework for AI in business education

Explore how business schools are integrating AI across teaching, learning, and research.

Get the latest on AI
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Women in graduate management education

Insights into the degree, modality, and career preferences of women pursuing GME.

Dive into women's preferences
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The great re-routing of global business talent

Identify the latest trends in international student mobility and what's shaping them.

Explore the latest trends

Why schools use our research

I don’t think any other entity other than GMAC has the ability or the insights to capture data about all of the trends.
Anthony Wilbon Dean School of Business, Howard University
GMAC for us is a trusted source of data and information. It is important because we know that they are in tune with what’s happening in the market.
Kellyn Beltran Director of Business Admissions Knauss School of Business, University of San Diego
They make it as easy as possible for us to know what’s going on.
Rebecca Whitley Director of Full-Time MBA Recruiting Scheller College of Business, Georgia Institute of Technology
One of the things that member schools value a lot, it’s the research that is being delivered.
Itziar de Ros Associate Dean of Advancement & Engagement IESE Business School, University of Navarra
Especially what candidates are interested in, helped me personally in order to better understand how to position specific programs, but also how to position the business school.
Martin Boehm Executive VP and Global Dean of Undergraduate Programs Hult International Business School