Overview
Learn about the tools and activities that maintain candidate engagement throughout the enrollment process. First Brian Niles, a CRM and customer experience expert, will open the session with a content overview. Then you can join the conversation through roundtable discussions facilitated by professionals from business schools with high admission yields. To ensure that the content is relevant to you, roundtables will be organized by type of program: part-time and executive MBAs, full-time MBAs with an intake of fewer than 300 participants, and full-time MBAs with an intake larger than 300 participants.
SPEAKER:
BRIAN NILES, CEO, TargetX
FACILITATORS:
AMANDA CARLSON, Director, Admissions,
Columbia Business School, Columbia University
KRISTA LARSON, Director, Admissions and Recruitment, Schulich School of Business, York University
ERIN NICKLESBURG, Director, Admissions and Recruitment, Wisconsin School of Business, University of Wisconsin-Madison