Power your decision-making with insights about the candidate journey to business school and beyond

 

GMAC's survey series
Candidate perspectives

Critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education programs

Prospective Students Survey hub Report Deans summary
Employer outlooks

Data and insights to understand current trends in skill demand, hiring, compensation, and perceptions of MBA and business master’s graduates

Corporate Recruiters Survey hub Report Deans summary
Application trends

Timely insights into factors shaping the candidate pipeline and its implications for school professionals in informing their future strategies and practices

Application Trends Survey hub Report Deans summary
Commissioned research
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The Candidate Landscape for U.S. Graduate Management Education

Detailed insights into the current state of the U.S. candidate market and targeted marketing tactics

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Why they choose you (and why they don’t): Understanding applicant decisions

A comprehensive view into the candidate decision-making process for specific business programs

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Stay informed and get involved on research tailored to your needs

Sign up to receive the latest in-depth analysis of key GME topics and explore options for future research

Cutting-edge insights

Explore GMAC's recent research publications

Research library
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Women in Graduate Management Education

Insights into the degree, modality, and career preferences of women pursuing GME

Dive into women's preferences
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The Great Re-Routing of Global Business Talent

Identify the latest trends in international student mobility and what's shaping them

Explore the latest trends
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A Framework for AI in Business Education

Explore how business schools are integrating AI across teaching, learning, research, and operations

Get the latest on AI
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U.S. MBA Hiring: Predictions vs. Reality

Assess recent changes in the labor market in the 2025 calendar year

Delve into new data on hiring
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Connecting with Working Professionals

Expectations of candidates pursuing a graduate business degree while working full-time

Identify candidates motivations

Research testimonials

I don’t think any other entity other than GMAC has the ability or the insights to capture data about all of the trends.
Anthony Wilbon Dean School of Business, Howard University
GMAC for us is a trusted source of data and information. It is important because we know that they are in tune with what’s happening in the market.
Kellyn Beltran Director of Business Admissions Knauss School of Business, University of San Diego
They make it as easy as possible for us to know what’s going on.
Rebecca Whitley Director of Full-Time MBA Recruiting Scheller College of Business, Georgia Institute of Technology
One of the things that member schools value a lot, it’s the research that is being delivered.
Itziar de Ros Associate Dean of Advancement & Engagement IESE Business School, University of Navarra
Especially what candidates are interested in, helped me personally in order to better understand how to position specific programs, but also how to position the business school.
Martin Boehm Executive VP and Global Dean of Undergraduate Programs Hult International Business School