Go back-to-school with GMAC

As a new academic year begins, take advantage of the latest GMAC resources that help you discover and evaluate candidates at every step of their journeys to GME.
Read our annual Report to Schools
Strategic insight and industry leadership

Our convening power, media engagement, and market intelligence consistently equip your teams with forward-looking insights to guide strategy.

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Advocating for GME in the news

Students are making pragmatic decisions. Instead of traditional two-year MBA programmes, they are choosing shorter, more specialised and lower-cost degrees that offer more immediate relevance and less financial risk.
Joy Jones CEO Financial Times
Employers are increasingly using AI to automate routine tasks in areas like coding, data processing, and customer service, but they continue to invest in talent that can apply judgment, solve problems, and help organizations navigate change. Historically, technology shifts have changed jobs more than they eliminate them—and employers are signaling that this transition will be no different.
Sabrina White Senior Vice President, School & Industry Engagement Fortune
One of the biggest shifts in our 2026 Prospective Students Survey is that candidates are no longer viewing business school as a broad career reset. They’re approaching it as a targeted investment in durable skills and measurable outcomes.
Kailin Burns Director, Market Development, Americas Poets and Quants
In graduate school, a lot of the cocurricular activities are about building network and around career advancement. You see a little bit more around career services, employer connections and the like more deeply embedded in the experience and often playing a key role in the outcomes.
Joy Jones CEO U.S. News & World Report
Rankings remain a valuable part of the communications toolkit.  But the schools that will stand out aren’t those with the highest ranking – they’re the ones that can tell a prospective student exactly what the degree did for someone like them.
Nalisha Patel Regional Director, Americas and Europe The PIE News
India remains one of the most dynamic markets for management education, but what is changing is the mindset of students. Today, candidates are making far more deliberate and informed choices about business education. They are looking beyond brand names and rankings to ask tougher questions about return on investment (ROI), employability and long-term career growth.
Gaurav Srivastava Regional Director, APAC, Middle East & Africa India Today
There are MBA candidates who typically are in that 25- to 30-year-old age range still interested in pivoting their career, certainly when compared someone who’s younger and looking for a business master’s degree. But across all of those different age cohorts, motivation to change careers or job industries went down compared to when we first had the question four years ago.
Andrew Walker Director, Industry Communications Bloomberg Businessweek
Deeper insights with commissioned research
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About our expanded offerings

More targeted insights, deeper dives, and real-time visibility that reflect our commitment to your business school’s evolving needs.
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Purchase an insight report

Better understand candidate behavior and market dynamics for more informed recruitment and marketing strategies.
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Subscribe to the premium dashboard

Track demand shifts, identify growth opportunities, and reveal evolving prospective student behaviors across markets and segments.

Pipeline planning and visibility

Candidate perspectives

This year’s Prospective Students Survey (PSS) report explored new patterns in preferred study destinations, financing plans, underlying motivations, and much more.

Access the PSS hub Read the full PSS report Read the PSS deans summary
Cutting-edge insights

Our 2026 publications have dug deep into the latest trends affecting your business school—from AI best practices to candidate messaging pipeline planning.

Explore AI in business education Explain the ROI of GME Understand mobility trends
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Candidate outreach and branding

Hear how schools like yours have partnered with GMAC to deliver tailored content, build brand awareness, and attract new leads.

Read outreach success stories Get started with Media Solutions
High-intent candidate engagement

This summer found GMAC Tours in the United States, Southeast Asia, North Asia, India, Canada, and Europe—join us for our upcoming U.S. MBA and virtual events, or reach candidates anywhere at any time with GradSelect!

Join an upcoming GMAC Tour Generate leads today with GradSelect
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Turning interest into enrollment

In terms of having access to high quality candidates, in terms of being able to better understand our international prospect students, the MBA Tour is a great resource. The MBA Tour was able to maintain that feeling of authenticity and connection.
John Lim Booth School of Business, University of Chicago
With GradSelect leads, I don’t have to build awareness of what an MBA program is; GMAC has already done that for me.
Andrea McHale Broad College of Business, Michigan State University
GradSelect is our largest source of attributable leads at most stages of the funnel from submitted to admitted to deposited. It’s also the most cost-effective way that we generate leads at the Owen Graduate School of Management.
Cameron Collins Owen Graduate School of Management, Vanderbilt University
Admission readiness

Build the right cohort, end-to-end, with our assessment and readiness solutions that build strong, diverse, classroom-ready cohorts. 

Evaluate and prepare candidates
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Introducing GMAT Superscore

This new feature automatically combines the highest section scores across GMAT attempts.

Why Superscore?
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Promote the GMAT to candidates

We developed tools about the GMAT Exam that you can share directly with candidates.

Access resources for candidates
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Assess readiness with the EA Exam

Understand classroom readiness and expand access to busy and non-traditional candidates. 

Why use EA?
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For your candidates: Why Business Fundamentals?

Share with your prospects how these three courses can help them overcome knowledge gaps.

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Prepare incoming students

Deliver day-one classroom readiness with our Business Fundamentals courses.

Adopt the courses

Program experience

Helping students fund GME

GMAC is collaborating with Ascent Funding to help students better plan for, pay for, and succeed in their graduate business education.

Learn about our collaboration
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Managing your programs

We kick off each calendar year with the Leadership Conference and every spring with the Master’s Leadership Symposium, where program directors network, strategize, and learn about the future of GME.

Register for the Leadership Conference Learn about Masters Leadership Symposium
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Alumni employment outlooks

This year’s Corporate Recruiters Survey (CRS) report explains why employers are still confident in GME graduates—and how their confidence translates to real and projected hiring and compensation trends.

Access the CRS hub 2026 Corporate Recruiters Survey Report 2026 Corporate Recruiters Survey Deans Summary
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Stay connected!
Stay up-to-date throughout the year with GMAC resources and events by making a gmac.com account and following us on LinkedIn.
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