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04/06/2020
March 2020 In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing...
03/25/2020
One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school...
11/19/2019
Use GMAC services to market your business school program to the US military: A pool of untapped graduate management candidates.
11/14/2019
GMAC lets you promote your graduate management program with Pathfinder, Calendar of Events, and TeamMBA.
Watch the Recording Download the Slides During this webinar Paula McKay, Director Product Management – GMASS and Glenda Lucas, Senior Market Development Manager – Americas reviewed...
Watch the Recording Download the Slides Hear directly from the McCombs School of Business at The University of Texas at Austin and BarkleyREI on how to effectively build a successful...
Watch the Recording Download the Slides A successful content marketing strategy hinges on creating and distributing valuable, relevant and consistent stories about your institution. Video is a...
Watch the Recording Download the Slides Maximize the Power of Your CRM to Improve and Measure Your Marketing and Recruiting Activities CRM systems are often touted as the magic bullet that...
Watch the Recording Download the Slides We all know that prospective graduate students should never be marketed to with a “one-size-fits-all” approach. But in a world where we start...
Watch the Recording Download the Slides Are you up to date with the latest email tactics that drive results? The world of email marketing is constantly evolving, and everything from subject lines to...