• Sep 12, 2025
  • 6 min read

Business School Startups Shine at INNOVA Europe 2025

The third installment of the INNOVA Europe entrepreneurship competition saw startups from leading business schools showcase their innovative solutions to pressing global challenges

Matt Kefford
Matt Kefford
Published in Student Experience & ROI
Kris Nadiryan middle CEO and founder of Hovanka with Chris Haoxin Xu left and Arthur Fordham right cofounders of AccouBatt Manuel Soria

Kris Nadiryan (middle) CEO and founder of Hovanka with Chris Haoxin Xu (left) and Arthur Fordham (right), cofounders of AccouBatt ©Manuel Soria

Matt Kefford
Matt Kefford
Published in Student Experience & ROI

Matt Kefford is Deputy Editor for GMAC.com, responsible for writing, editing, and producing multimedia content as well as driving content strategy for the website. A business education journalist for 5+ years, he regularly features as a judge on education industry awards and speaks at industry events. 

Previously, Matt has written and produced content for national news organizations including The Sunday Times, i News, and Sky News, as well as a number of regional titles. Matt has a B.A. in History from the University of Leeds and an M.A. in Journalism from the University of Sheffield. He is also a gold standard accredited journalist with the National Council for the Training of Journalists.