8 Entry Level Marketing Jobs For Business Master’s Grads

Digital platforms and artificial intelligence have left an indelible mark on the marketing space, making the billion-dollar industry an exciting place to build a career after business school.

Whether you’re passionate about storytelling and media, or prefer crunching numbers to drive strategy, marketing offers a wide array of opportunities to match your skills and ambitions.

But what can you expect from a career in marketing? And how much can you expect to earn?

Here are eight top entry-level marketing jobs and the marketing salary you could land:

Entry level marketing jobs for business master’s grads

1. Communications specialist

Average salary: $67,000

If you’re looking to kickstart a career that combines marketing, public relations, and media strategy, the role of a communications specialist could be a great fit.

The job involves managing internal and external communication efforts, from writing press releases and coordinating PR campaigns to overseeing social media content. 

As a public-facing role, it’s well-suited to people with strong interpersonal skills who know how to collaborate effectively with others. With an average take-home salary of $67,000, it also offers solid growth potential.

2. Media assistant

Average salary: $49,000

A media assistant role is a great starting point for breaking into the fast-paced media industry.

The role typically involves supporting media campaigns by managing schedules, liaising with clients, and managing the logistics of ad placements. You’ll find yourself working closely with media planners and buyers to research the best advertising platforms, track budgets, and ensure campaigns stay on schedule.

An average salary for this entry level role comes to $49,000, with the potential to advance into higher-level roles as you gain experience.

3. Social media associate

Average salary: $54,000

The work of a social media associate is essential for driving engagement and growing brand awareness, making it an increasingly important job in business.

Tasks typically involve developing social media strategies, creating engaging content, and analyzing performance metrics, making it a perfect fit for tech-savvy and creative graduates.

The average salary of a social media associate comes to around $54,000, but this can vary depending on prior experience.

4. Account coordinator

Average salary: $62,000

If you have an eye for detail, an account coordinator role could be a great fit for you.

In this position, you’ll manage daily communication with clients, coordinate project timelines, and assist in developing marketing materials. To succeed, you’ll need to be highly organized, detail-oriented, and a clear communicator.

5. SEO specialist

Average salary: $70,000

SEO specialists play a crucial role in boosting website visibility and increasing organic traffic.

As an SEO professional, you’ll be responsible for completing keyword research, developing strategies to improve search engine rankings, running paid search campaigns, and building effective link strategies. You’ll need to work closely with various teams to ensure SEO best practices are applied in all forms of content.

If you have an analytical mindset and love to problem-solve, you could earn an average salary of $70,000 as an SEO specialist.

6. Marketing associate

Average salary: $74,000

A marketing associate plays a key role in supporting various aspects of a marketing campaign. 

This versatile position involves tasks such as conducting market research, preparing sales reports, managing social media, event planning, and handling general administrative duties.

To succeed in this role, you’ll need strong organizational and communication skills, as well as a willingness to learn. With an average salary of $74,000 per year, this entry-level position offers strong earning potential.

7. Digital marketer

Average salary: $76,000

Ranked among the fastest-growing in-demand jobs of 2024, with the industry projected to reach a value of $1.5 trillion by 2030, now is an ideal time to consider a career in digital marketing.

As a digital marketer, you’ll manage a company’s online marketing strategies across social media, search engines, and email, with a focus on connecting with customers and building brand awareness.

Taking home an impressive average salary of $76,000, digital marketers apply creativity, data analysis, and strategic thinking in their work. 

8. Sales representative

Average salary: $138,000

Sales representatives drive company revenue by connecting products or services with potential customers.

Strong communication and negotiation skills are essential for the role, which involves identifying customer needs, closing deals, and collaborating with marketing and product teams.

With the highest earning potential on this list, sales representatives can earn an average of $138,000, making this a highly lucrative option for those who thrive in competitive environments.

The career possibilities in marketing are vast, but securing a strong entry-level role is essential for building experience and getting your foot in the door. Whether you’re drawn to a creative position or eager to leverage your people skills, there are a range of opportunities to kickstart your career in marketing.

* All salaries are sourced from Glassdoor and reflect average salaries for employees in the US.