Webinar | AI, SEO & the Future of Visibility: Smarter Content Marketing How b-schools can harness the opportunities and avoid the risks Description: AI is transforming how marketing teams can create content, offering faster production at scale. But how does this affect how prospective candidates discover, trust and engage with your business school? In this session, we’ll explore the impact of AI-generated content on visibility and conversion, and share practical ways to prepare your content for AI-assisted search. A must-attend for anyone shaping marketing strategy in 2025. Panelists: Marina Rastall, Senior Manager, Digital Strategy, GMAC Sian Phillips, Head of Editorial, GMAC Kat Tanner, Head of Client Services, GMAC Download the slides