From Online Dating to Terms of Engagement: Building a stronger pipeline to maximize your recruiting

Recruiting candidates can feel like online dating, at times exciting yet challenging (or even frustrating). You’re looking for the right fit, similar interests, and someone who will want to make a long-term commitment to your program. But it’s extremely rewarding when you find the right person.

Discover how GMASS – a global and searchable database of candidates – and your CRM system can work in partnership to build engagement, manage interest, and measure ROI.

The Frankfurt School of Finance Management and The Pennsylvania State University Smeal College of Business will shared their experience using GMASS with their CRM system to maximize their new relationships with candidates.


  • Time saving tips for using GMASS
  • Peers share valuable lessons on CRM and how to incorporate GMASS names
  • Monitor data and outcomes, it will make a difference

Other resources you may like:


  • Paula McKay, Director, School Products, Graduate Management Admission Council
  • Oliver Matthews, Head of Marketing, Frankfurt School of Finance Management 
  • Stacey Dorang Peeler, MBA Admissions Director, The Pennsylvania State University, Smeal College of Business 
  • Moderator: Betsy Kacizak, Professional Education & Training, Senior Manager