• March 24, 2023
  • 1 min read

Webinar | How To Identify Your Personal Brand For Your MBA Career

Find out how you can identify and use your personal brand for MBA career success with Old Dominion University

Sponsored by Old Dominion University

Old Dominion University offers an MBA workshop on how to identify your professional brand in their program ODU

Old Dominion University offers an MBA workshop on how to identify your professional brand in their program ©ODU

What makes you unique? What can you bring to the workplace environment? These are just a few of the questions you should be asking yourself when identifying your personal brand for your career.

In this BusinessBecause Presents workshop, senior writer, Shannon Cook, speaks with faculty and alumni from the Old Dominion University Strome College Of Business MBA program about how to create a professional brand that works and how to use this brand throughout the entire job application process.

Panelists from ODU include Susan K. Craft, professor of human resources, Melville (M.J.) Walters, program manager at Chewy, and Shanna Wood, MBA program manager. 


Key takeaways from this webinar:

→ Find out why your personal brand matters and how to identify it yourself

→ Hear about how cultivating your personal brand can lead to career success, with insight from an ODU MBA alum who transitioned from a career in the military to program management

→ Gain a glimpse into the learning experience at ODU and hear about what makes this US business school unique


Shannon Cook
Shannon Cook
Published in Plan Your Career
Shannon Cook is a former writer at GMAC. She was responsible for writing and managing content relating to the business school journey, as well as covering the latest business news trends. She also worked across video content, building brand awareness across GMAC’s social media channels and the website.

Shannon earned a B.A. in English Literature with Legal Studies from the University of Sussex and an M.A. in International Journalism from the University of Leeds. She is also a 2024 Fellow (mentee) of the John Schofield Trust.