5 High-Demand Careers You Can Land With A Master’s In Business Analytics

Given its dynamic mix of Eastern and Western culture and strong ties to global business and financial hubs, studying in a dynamic city such as Hong Kong further enhances these advantages.

A Master's in Business Analytics opens the door to a variety of high-impact, lucrative careers and there is currently strong industry demand for business analytics professionals.

Here are five of the best jobs you could land after a Master's in Business Analytics.

1. Partnerships executive

A partnerships executive will work at developing and managing business relationships, identifying strategic partnership opportunities, and negotiating deals that create value for the company. 

Danielle Vos moved into this role at Asia Football Group after completing her Master of Science (MSc) in Business Analytics at Hong Kong University (HKU) Business School. A semi-professional football player from the Netherlands, Danielle did her undergrad degree in economics and finance in the US. 

For Danielle, the best part of her Master’s in Business Analytics was the capstone project: “This is your final project, where you work with a company and help them address a real problem they’re dealing with,” she says. 

“You will use their real data, have the opportunity to work on-site, and use everything you learned in the program to solve the problem.” 

She also welcomed the opportunity to learn more about coding and the technical side of her preferred role—both via solo practise and “many workshops provided by HKU”. 

Program director of the MSc in Business Analytics, Wei Zhang (pictured) thinks the capstone project is one of the things that make HKU's program stand out, along with its flexible curriculum and up-to-date elective courses. 

"Students in our program have the flexibility of tailoring their study plans in the direction of either AI or management consulting by choosing among a wide spectrum of elective courses," he says, adding that many of the elective courses are newly added or revised according to current industry trends. 

"Our capstone course is sponsored by corporate partners from various industries, who offer real data, real problems, and real work experience to our students," he continues. 

Over the past seven years, the program has collaborated with more than 70 companies and government for these capstone projects. 

2. Business analyst

Jiaxin Liew, originally from Malaysia, came to her master’s degree with no business analytics background, which meant that much of the syllabus was new to her. A position as a business analyst requires knowing how to leverage data, technology, and business knowledge to help organizations improve processes, make strategic decisions, and achieve goals. 

To prepare for her studies, Jiaxin read the core syllabus and made her own study plans. For those new to coding and programming, Jiaxin recommends learning some basics ahead of the course and to become familiar with statistical modelling and forecasting, skills required to land a role as a business analyst. 

"The Master of Science in Business Analytics program offers a tremendous amount of resources," adds Wei Zhang, including comprehensive career services and the Career Development and Training team—which provides personalized career counselling—resumé workshops, and interview-preparation sessions. 

"The program offers a diverse range of student enrichment activities, including the International Day series, mentor-mentee sessions, AI workshops, Cantonese lessons, and festive celebrations. These activities not only enhance the learning experience but also foster community engagement and cultural exchange among students."

Jiaxin is currently working as a business analyst at OKX, Hong Kong. 

©HKU Business School

3. Marketing specialist 

The world of marketing has evolved drastically over recent years and today relies heavily on data-driven decision-making, giving master's graduates a competitive edge thanks to their advanced skills in data analysis, statistical modelling and business insight. 

The MSc program at HKU equips students with the knowledge and skills of understanding data, transforming data into information and converting information into executable actions. 

Many business school grads go on to secure marketing jobs—the billion-dollar industry is an exciting place in which to build a career. During her time at HKU marketing specialist Muskan Rajput enjoyed complementing her economics background with learning new skills in the fields of tech and coding. 

4. Data scientist

The technical sector and the demands of business are changing at an ever-faster pace. Business school programs help grads prepare for this. 

“My background is in both computer science and business and I wanted a program that combined the two in a practical way,” says Mawuli Adjei, from Ghana. He describes his Capstone as a rewarding experience.

"Our project was to try and beat data models produced by Accenture. It was challenging but fun.” 

He says that throughout the course he was exposed to real-life experiences that his tutors had had in industry meaning the learning was very practical. 

Since graduating, Mawuli has built his career at Mox Bank, where he has progressed from staff data scientist to head of data. He’s had the opportunity to work on a variety of projects, ranging from using hospital patient data to create predictive models, to building custom real-time business intelligence tools that aid in game economy design.

5. Data analyst

Demand for data analysts is set to grow rapidly as data-driven decision making becomes more prevalent across industries, meaning increased demand for candidate able to extract valuable insights from large datasets.

Sherie Chen enrolled in the Master’s in Business Analytics because she wanted to change career direction. “It turned out to be one of the best decisions I’ve ever made,” she says, “the program provided me with a great step up in my career.” 

Sherie is now working as a data analyst at Tencent Technology Company in Hong Kong, where she is appliance the data science capability she developed at HKU to real life demands. 

“The well-set curriculum not only teaches advanced data analysis knowledge and skills, but also focuses on how to apply proper methods to achieve data value and play a leading role in successful business strategy execution,” she says.