15 Results

    • GMAC Connect Presents: How to Create a Winning Content Marketing Strategy
      Has Access:False
      Score:0
      Date:04/06/2020

      04/06/2020

      March 2020 In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing...

    • GMAC Connect Presents: How to Use Email Marketing More Effectively in Recruiting
      Has Access:True
      Score:0
      Date:03/25/2020

      03/25/2020

      One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school...

    • GMASS Webinar | Marketing Best Practices Using Your GMASS Search Service Names
      Has Access:False
      Score:0
      Date:11/14/2019

      11/14/2019

      Watch the Recording Download the Slides During this webinar Paula McKay, Director Product Management – GMASS and Glenda Lucas, Senior Market Development Manager – Americas reviewed...

    • Webinar | How to Use GMASS Names in Your Multi-Channel Marketing Strategy
      Has Access:False
      Score:0
      Date:11/14/2019

      11/14/2019

      Watch the Recording Download the Slides Hear directly from the McCombs School of Business at The University of Texas at Austin and BarkleyREI on how to effectively build a successful...

    • GMASS Webinar | Learn the Do's and Don'ts of Video Production
      Has Access:False
      Score:0
      Date:11/14/2019

      11/14/2019

      Watch the Recording Download the Slides A successful content marketing strategy hinges on creating and distributing valuable, relevant and consistent stories about your institution. Video is a...

    • GMASS Webinar | How to Use Marketing Messages for Every Stage of the Candidate Journey
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      Score:0
      Date:11/14/2019

      11/14/2019

      Watch the Recording Download the Slides  We all know that prospective graduate students should never be marketed to with a “one-size-fits-all” approach. But in a world where we start...

    • GMASS Webinar | Email Marketing Best Practices That Drive Results
      Has Access:False
      Score:0
      Date:11/14/2019

      11/14/2019

      Watch the Recording Download the Slides Are you up to date with the latest email tactics that drive results? The world of email marketing is constantly evolving, and everything from subject lines to...

    • Webinar | GMASS Features: What’s New and How to Make Them Work for You
      Has Access:False
      Score:0
      Date:10/17/2017

      10/17/2017

      Watch the Recording Download the Slides View this 30-minute webinar to learn about the latest GMASS enhancements and feature updates. In this discussion, we reviewed how to conduct searches and see...

    • Maximize Your Marketing: Connect and Engage Candidates Earlier in the Pipeline with GMASS
      Has Access:False
      Score:0
      Date:09/20/2016

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      09/20/2016

      Connect with candidates earlier in the pipeline with the GMASS! GMAC and Royall & Company, a leader in student recruitment solutions, will discuss proven strategies using GMASS searches to successfully recruit candidates earlier in the business...

    • Are you Reinforcing Admissions and Brand with Alumni? (Handout 6 slides)
      Has Access:True
      Score:0
      Date:04/03/2014

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      04/03/2014

      Data in the GMAC 2014 Alumni Perspectives Survey Report can help open doors for your business school marketing and recruiting efforts. It is the largest and most far-reaching alumni survey GMAC researchers have ever conducted, with nearly 21,000...