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09/28/2021
Are your messages breaking through the noise this recruiting season? Access the webinar to learn about current email trends and how to combat the noise with GMASS best practices.
09/15/2021
One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school...
04/14/2020
Watch the Recording Download the Slides A successful content marketing strategy hinges on creating and distributing valuable, relevant and consistent stories about your institution. Video is a...
Watch the Recording Download the Slides We all know that prospective graduate students should never be marketed to with a “one-size-fits-all” approach. But in a world where we start...
04/06/2020
March 2020 In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing...
11/14/2019
Watch the Recording Download the Slides During this webinar Paula McKay, Director Product Management – GMASS and Glenda Lucas, Senior Market Development Manager – Americas reviewed...
Watch the Recording Download the Slides Hear directly from the McCombs School of Business at The University of Texas at Austin and BarkleyREI on how to effectively build a successful...
Watch the Recording Download the Slides Are you up to date with the latest email tactics that drive results? The world of email marketing is constantly evolving, and everything from subject lines to...
10/17/2017
Watch the Recording Download the Slides View this 30-minute webinar to learn about the latest GMASS enhancements and feature updates. In this discussion, we reviewed how to conduct searches and see...
09/20/2016
Connect with candidates earlier in the pipeline with the GMASS! GMAC and Royall & Company, a leader in student recruitment solutions, will discuss proven strategies using GMASS searches to successfully recruit candidates earlier in the business...