Recruiting Tips for Specific Audiences

Bring together the necessary perspectives to solve today's business challenges.

Recruiting specific audiences lets you enrich your classroom with a multitude of perspectives and experiences.

Future entrepreneurs, active military personnel and veterans, and women are leading the way.

  • Entrepreneurs: more than 11,000 GMAT test takers indicated entrepreneurship as their intended concentration in Testing Year 2016. 
  • US Military: members of the US armed forces have the leadership and team-building skills that fit in well with the strategic and analytical education that today’s graduate management programs provide.
  • Women: this population segment represents one of the fastest growing groups of graduate management students. In Testing Year 2016, 118,027 women sat for the GMAT® exam, accounting for 45.2 percent of all test takers.

We offer tools, research, and market data that will help you recruit successfully within these important audiences.