Marketing & Research Collateral

Promotional collateral to help you increase your candidate pipeline.

GMAC is committed to helping you increase the pool of viable candidates for your graduate management program.

As part of this commitment, we offer promotional collateral and research publications to organizations and schools.

Our materials (listed below) can be downloaded to provide to candidates and are designed to promote the value of graduate management education.

Outreach Materials Brochure Brochure PDF File Format

This brochure provides an overview of how the website can help prepare candidates for the GMAT exam, graduate business and management programs and more. 

GMAT Study Tools

GMAT Study Tools PDF File Format

This one page document provides an overview of GMAT Study Tools available for free and for purchase from the  

B School Prep Tools

B-School & Career Preparation Tools PDF File Format

This one page document provides an overview of business school and career preparation tools available for purchase from the

GMAC School Products and Services

All Candidate Tools PDF File Format

This two page document provides an overview of GMAT Study Tools, business school and career preparation tools available for free and for purchase from the


Planner for US Military Personnel PDF File Format

The Operation MBA Military Planner helps US military personnel understand how to leverage their leadership and management experience to explore an exciting post-military career.

Research Materials

Alumni Perspectives

Alumni Perspectives Survey

Beginning in 2001, these biannual surveys have followed MBA graduates long-term to understand their career progression, their expectations, their attitudes about work, their assessment of their education, and general market trends.

Application Trends

Application Trends Survey

Annual survey of admission professionals designed to gauge demand for various program types, provide information on applicant pool composition, assess acceptance and enrollment rates, and document enrollment structure and incoming class size.

Corporate Recruiter

Corporate Recruiters Survey

Launched in 2001–2002, this annual survey helps schools better understand the job market, clarify employer expectations, and benchmark their career services practices. Employers use the survey results to benchmark the MBA recruitment activities of their companies.


Global Management Education Graduate Survey

Since 2000, this annual survey has been conducted every February to provide a comprehensive picture of who MBAs are and where they are headed after they graduate, as well as how they chose their schools and how satisfied they are with their MBA education.

MBA Prospective Students Prospective Students Survey

Each year more than 300,000 potential business students register on This monthly survey of those registrants is designed to gather information on why students pursue graduate management education, understand their school selection process, and assess the effectiveness of various school promotional materials.

Employer Poll

Employer Poll

The 2014 Year-End Poll of Employers gathered employment information from participating employers to provide a recap of actual 2014 hiring outcomes and an early picture of the 2015 hiring outlook for graduate business students worldwide.