New Student Marketing Campaign
GMAC has launched a new student marketing campaign for undergraduate students who are not business majors. The objectives of the campaign are to introduce students to the advantages of getting a graduate business degree and to encourage them to take the GMAT. The campaign will be featured on posters in college dorms, on kiosks around campus, in 30-second commercials on campus TV networks, and brief news programs. Check out the website portion of the campaign at:
www.directyourdestiny.org
Dave Wilson's address to celebrate the University of British Columbia's new MBA House
CEO Dave Wilson spoke on sustainability at the University of British Columbia for the opening of its new MBA House.
Read the Thoughts from Dave post >>
GMAC and Pearson Collaborate on New English Language Test
Pearson Test of English Academic (PTE Academic), a new English language test developed in collaboration with GMAC, will debut on October 26, 2009.
Read the press release >>
The Next Generation GMAT
Find out the latest information on the Next Generation GMAT.
Read more >>
French Authorities Give Sole Approval to GMAT Exam to Collect Biometric Data to Advance Security
The French National Commission for Data Protection and the Liberties (CNIL) has granted unprecedented approval to a GMAC, private testing company, to collect biometric data as part of its efforts to ensure the highest level of security for the GMAT exam.
Read more >>
In a downturn, graduates say management degrees retain value
Get the latest data on b-school graduate experiences and expectations in this Graduate Management News SPECIAL.
Read more >>