GMAC Connect Offers Marketing Advice and Best Practices
Receive trusted advice from a fellow member of the Graduate Management Education community
GMAC Connect presents solutions that address your school’s marketing and recruitment goals at all stages along the journey. Welcome to our content library of webinars and articles full of helpful marketing advice and best practices tailored to graduate management programs.
|
[WEBINAR] Elevate Your Recruitment Strategy with GMAC Tours
GMAC Tours is revolutionizing the way you connect with top-tier candidates. Our expanded suite of event experiences goes far beyond the traditional full-time MBA.
|
November 7, 2023
Watch recording
|
|
[BLOG] Five tips to create a winning email marketing strategy
Email marketing continues to be an efficient means of creating and strengthening these digital connections – but what makes a winning email marketing strategy?
|
May 23, 2023
Read more
|
|
[BLOG] What are the barriers to women entering MBAs and how can they be overcome?
The Forté Foundation and GMAC Tours are helping to further move the dial on female business school applications.
|
May 3, 2023
Read more
|
|
[BLOG] Six great ways to boost your schools brand to Gen Z
Want to reach Gen Z? Learn easy ways to tweak your school’s blog and social presence to catch their attention and draw them into your candidate pipeline.
|
April 5, 2023
Read more
|
|
[WEBINAR] GMAC Connect Presents: Learn to develop a winning email marketing strategy
Join this informative webinar with GMAC industry expert Christa Johnson-Perkins and her guest, Jay Schwedelson, as they share what the candidate mindset is in 2023 and to learn how you can quickly implement impactful email marketing today to start seeing results tomorrow.
|
April 25, 2023
Watch recording
|
|
[WEBINAR] GMAC Connect Presents: What are women interested in GME thinking this year?
As we celebrate International Women’s Month in March. We want to highlight the latest data about these women. Including pipeline insights, and 2023 initiatives aimed at educating more women about the value of a business degree.
|
March 22, 2023
Watch recording
|
|
[WEBINAR] GMAC Connect Presents: Are You Gen-Z Ready?
Discover how this cohort wants to engage with business schools, what media and platforms they respond to and learn ways to ensure that your brand communication strategy evolves to keep your candidate pipeline healthy.
|
February 28, 2023
Watch recording
|
|
[WEBINAR] GMAC Connect Presents: NEW Product Features Coming Very Soon - GradSelect Search Service
GradSelect Search Service! We are excited to share the NEW premium candidate data available for schools today and other important changes with the various lead types.
|
November 15, 2022
Watch recording
|
|
[WEBINAR] GMAC Connect Presents: How to attract an audience at in-person events
Learn tips and tricks for attracting more candidates during a tour. Hear directly from Marisa Morgan, from Boston University and Florizza Martinez, from University of Oxford. Danielle Boland, Managing Director, The MBA Tour will share the latest data around the changing demographics of candidates from the in-person and virtual tours compared with 2019 pre-pandemic and what’s NEW coming in 2023.
|
October 25, 2022
Watch recording
|
|
[VIDEO] GradSelect Early Prospects Solution Story: Hult International Business School
Hristo Gopin, Head of Business Intelligence at Hult International Business School, discusses how GradSelect Early Prospects deliver an outstanding ROI
|
October 17, 2022
Watch recording
|
|
[BLOG] Email Best Practices: You’ve got the leads… Now what?
The GMAC Connect team shares the latest email marketing best practices resources to enhance your school’s strategy to capture your audience.
|
September 13, 2022
Read more
|
|
[WEBINAR] GMAC Connect Presents: Back to Basics with GradSelect: Connect with the world’s largest pipeline of qualified GME talent for your next cohort
Are you curious about how to find qualified candidates for your next cohort? Learn how GradSelect can help build your pipeline with GME talent! This session will share new GMAC candidate data, pipeline insights, updated email best practices, and information on the NEW GradSelect data coming this fall.
|
September 13, 2022
Watch recording
|
|
[BLOG] GradSelect Insights: 6 Things you Need to Know
Find out what you can do to get the most out of GradSelect for your school and learn how to generate the best quality leads.
|
June 14, 2022
Read more
|
|
[BLOG] Debunking Five Myths About Data Privacy For B-School Marketers
Are your marketing and recruitment campaigns compliant with the latest data and privacy rules? Our latest blog will explain the common misconceptions and how you can avoid them.
|
May 16, 2022
Read more
|
|
[WEBINAR] 5 Things You Need to Know about GradSelect in 2022
Learn how to make the most of your GradSelect leads and get the inside scoop on the latest enhancements to candidate profiles with new premium insights! Gain an understanding from the experts on connecting with prospective candidates and start building your next cohort with qualified candidates through GradSelect.
|
May 11, 2022
Watch recording
|
|
[WEBINAR] Demystifying privacy in your marketing and advertising campaigns
Are you familiar with the ever-changing privacy regulations and implications? Are your marketing and recruitment campaigns compliant? This webinar will increase your comfort level through practical approaches to acting within the guidelines and understanding the world of privacy, consent and data management.
|
April 26, 2022
Watch recording
|
|
[BLOG] In-Person Recruitment Events are Back – and Maybe Even Better Than Ever
We speak to the Director of Events at The MBA Tour, Maggie Andrews, about the return to in-person recruitment and whether pandemic innovation is here to stay.
|
April 7, 2022
Read more
|
|
[BLOG] Four Ways to Attract Women to Management Degrees
Is your messaging to prospective female applicants impactful? Our latest blog discusses women’s motivations when considering graduate business programs and how you can maximize your outreach efforts.
|
March 23, 2022
Read more
|
|
[Webinar] What you need to know about women interested in pursuing a management degree
Are you curious about learning more what women pursuing a graduate business degree are looking for in a program? Access our webinar to hear directly from members of the GMAC Connect team and Krystal Brooks, Director, Academic Partnerships, from the Forte Foundation. as they share all the latest information about these women. Including GMAC and Forte data, pipeline insights, and 2022 initiatives aimed at educating more women about the value of a business degree.
|
March 8, 2022
Watch recording
|
|
[BLOG] Boost Your Recruiting Plans in 2022 – 5 Things You Need to Know
It’s been another disruptive year for graduate management education (GME). Between travel restrictions, hybrid learning, and limitations on face-to-face events, how you connect with and engage candidates is constantly changing. So, what’s next?
|
February 2, 2022
Read more
|
|
[BLOG] 4 Ways to Use Tours to Meet Your 2022 Candidate Recruitment Goals
With recruiting season in full swing, the upcoming MBA Tour events can help you build successful strategies and reach your recruiting goals.
|
December 8, 2021
Read more
|
|
[WEBINAR] 5 Things You Need to Know That Will Boost Your Recruiting Plans in 2022
Access the recording to to learn about the latest reports, trends and data, and hear directly from the GMAC Connect Media Solutions team as they share what they know about the bigger audience and what works best when talking with candidates.
|
December 7, 2021
Watch recording
|
|
[WEBINAR] Finding the Right Solutions for Your 2022 Recruitment Strategy (Asia-Pacific)
Access the recording to hear The MBA Tour team members share candidate insights and how each tour solution can benefit your upcoming recruitment strategies. Also hear about best practices from your other school colleagues as they share their success stories.
|
November 9, 2021
Watch recording
|
|
[WEBINAR] Finding the Right Solutions for Your 2022 Recruitment Strategy (Americas/EU)
Access the recording to hear The MBA Tour team members share candidate insights and how each tour solution can benefit your upcoming recruitment strategies. Also hear about best practices from your other school colleagues as they share their success stories.
|
November 9, 2021
Watch recording
|
|
[VIDEO] James Kent, China Europe International Business School – GradSelect Solution Story
Hear how James Kent, Marketing Manager, CEIBS, created a successful email lead nurturing campaign to reach the right candidates.
|
October 28, 2021
Watch recording
|
|
[VIDEO] Cameron Collins, Vanderbilt University – GradSelect Solution Story
Hear how Cameron Collins, Senior Marketing Manager, Vanderbilt University, leveraged GradSelect to provide a cost-effective source of leads.
|
October 28, 2021
Watch recording
|
|
[BLOG] Five Strategies for Success
Learn how to successfully use GradSelect to help you reach, engage, and recruit the right candidates for your business school.
|
October 6, 2021
Read more
|
|
[WEBINAR] Are Your Messages Breaking Through the Noise This Recruiting Season? (Asia-Pacific)
Access the webinar to learn about current email trends and how to combat the noise with GradSelect best practices. And hear how CEIBS maximizes their GradSelect strategy.
|
September 28, 2021
Watch recording
|
|
[WEBINAR] Are Your Messages Breaking Through the Noise This Recruiting Season? (Americas/Europe)
Access the webinar to learn about current email trends and how to combat the noise with GradSelect best practices. And hear how Vanderbilt University maximizes their GradSelect strategy.
|
September 28, 2021
Watch recording
|
|
[WEBINAR] Is Your School’s Marketing Ready For the New Google Algorithm in June?
Access the webinar to learn about Mastering SEO for GME in 2021 and the 5 key tips for growth.
|
May 25, 2021
Watch recording
|
|
[VIDEO] Vivien Francis, Asia School of Business – The MBA Tour Solution Story.
Hear how Vivien Francis, Admissions Marketing Manager, Asia School of Business, successfully pivoted their in-person MBA Tour strategy for virtual tours.
|
April 28, 2021
Watch recording
|
|
[VIDEO] Chris Wszalek, Syracuse University – The MBA Tour Solution
Hear how Chris Wszalek, Executive Director of Graduate Admissions and Student Recruitment, Whitman School of Management, Syracuse University is continually trying new marketing strategies to build the school’s brand awareness. One new tactic they tried this year was the Resume Clinic, which they piloted during The MBA Tour in February.
|
April 28, 2021
Watch recording
|
|
[WEBINAR] Keeping Your Brand From Getting Left Behind (Europe/Americas Session)
Is your brand keeping up in 2021? Access the webinar to hear direct from your colleagues how they are maximizing their presence with The MBA Tour virtual features.
|
April 27, 2021
Watch recording
|
|
[WEBINAR] Keeping Your Brand From Getting Left Behind (Asia-PacificSession)
Is your brand keeping up in 2021? Access the webinar to hear direct from your colleagues how they are maximizing their presence with The MBA Tour virtual features.
|
April 27, 2021
Watch recording
|
|
[WEBINAR] Hidden Gems within the GradSelect Search Service
Discover hidden gems within the GradSelect Search Service that you may be overlooking to engage more with potential candidates. Access our webinar recording to learn how using unique data can transform your messages.
|
March 23, 2021
Watch recording
|
|
[BLOG] 5 Ways to Evolve Your Marketing Mix in 2021 – You Don’t Want to Miss
In a world gripped by a pandemic, schools should look to change their marketing mix and find new strategies which suit the new virtually focused world.
|
March 10, 2021
Read more
|
|
[WEBINAR] Evolving the Marketing Mix with Tightened Budgets and Changing Priorities
In a fast-moving and unprecedented market, we’ll look at the drivers of change and offer some ideas on how to make the most of your time and budget in the current (and future) environment. Hear direct from IE Business School on the challenges they faced and the new approaches they have made in response; as well as Andy Roughton, GMAC Media Solutions, as he discusses what schools are saying to them, and offers some ideas that have worked for others.
|
Feb 25, 2021
Watch recording
|
|
[WEBINAR] Why Virtual GME Recruiting Should Be Part of Your Strategy in 2021
Plan for a successful 2021 by implementing lessons learned and new best practices in the virtual recruiting arena. Access our webinar recording to learn about the marketing benefits and brand exposure available with the virtual tours.
|
Dec 8, 2020
Watch recording
|
|
[WEBINAR] Lessons Learned from a Challenging Year – 3 Easy Ideas for You to Thrive in 2021
The GMAC team will provide a summary of market behavior against GradSelect leads in order to highlight opportunities to engage candidates and increase your database. Hear recommendations to finish the year strong with final candidate touchpoints and plan your 2021 brand strategies to maximize candidate engagement.
|
Nov 9, 2020
Watch recording
|
|
[WEBINAR] Reach Candidates Earlier Using New GradSelect Early Prospect Leads
Learn how the new GradSelect early prospect leads can benefit your program by reaching candidates earlier in their decision-making process. Click to view the webinar and hear about shared success story from University of California, Irvine.
|
July 23, 2020
Watch recording
|
|
[BLOG] Pivoting Your Marketing Messages Amid Constant Change
How to quickly pivot your messaging to make it relevant for the candidates in real-time?
|
May 27, 2020
Read more
|
|
[WEBINAR] How to Pivot Your Marketing Messages Amidst Constant Change
GMAC will share our most up-to-date findings and candidate insights and offer best practice advice on how to pivot your marketing messages to respond to the ever-evolving situation.
|
May 7, 2020
Watch recording
|
|
[WEBINAR] How to Create a Winning Content Marketing Strategy
In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?
|
March 24, 2020
Watch recording
|
|
[BLOG] 5 Steps to Creating a Winning Content Marketing Strategy
In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?
|
March 23, 2020
Read more
|
|
[WEBINAR] How to Use Email Marketing More Effectively in Recruiting
One of the most effective methods to create personal connections with top business school candidates is email marketing. In fact, 92% of candidates chose email as their preferred channel for school communications in a recent survey.
|
Feb 25, 2020
Watch recording
|
For more information about GMAC Connect Solutions: