May 2022 PDF 179k Download Overview This infographic shares data points and insights about the candidate journey to business school based on findings from the GMAC Prospective Students Survey. It discusses how candidate research and decision-making behaviors vary by age among candidates currently in the graduate business school pipeline. Quick Facts About half of candidates younger than 24 seek guidance from their friends and family on their journey to business school (49%), compared with 37 percent of candidates older than 31. Older candidates, on the other hand, are more likely to engage with school admissions professionals (30%) than younger candidates (20%). About 1 in 5 business school candidates younger than 24 seek guidance or information about their graduate school options with a current or past professor, compared with less than 10 percent of candidates older than 31. Related Items GMAC Prospective Students Survey – 2022 Summary Report GMAC Prospective Students Survey – 2022 Deans Summary GMAC Prospective Students Survey – 2022 Interactive Report Featured Items The Global Demand for Graduate Management Education: Application Trends Survey 2021 2021 Corporate Recruiters Survey: Demand of Graduate Management Talent 2021 Perceptions of Prospective Students on the Value of Admissions Tests