GMAC® Interactive Research

All the detailed, reliable data you expect from GMAC with more graphical displays and user-selected views.

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Drill down to the data points most relevant to your program to quickly visualize trends and develop targeted messaging and recruitment strategies.

Note: Many interactive reports are available only to registered users from GMAT accepting programs or GMAC member schools. To access those reports, you will be prompted to log in.

Our Latest Releases

  • New  2016 mba.com Prospective Students Survey Interactive Research Tool. This online tool accompanies the summary report of the 2016 mba.com Prospective Students Survey. It can be used by GMAT using school professionals to customize data searches of survey findings by multiple variables including student motivations, program preferences, and intended career outcomes. Data categories available for this year's survey include: 16 countries of citizenship and 14 locations of residence, US underrepresented populations, geographic regions within China and India, generations, and student career goals. Release date: May 2016.

  • 2015 mba.com Prospective Students Survey Interactive Research Tool This interactive tool can be used to customize your searches of survey findings by multiple variables including student motivations, program preferences, self-reported GMAT scores, financing choices, school selection criteria, and more. The 2015 interactive report also features new data categories including 22 US metro areas, 36 countries of citizenship and 32 locations of residence, US underrepresented populations, specific regions in China and India, generations, and more. This report represents data collected from nearly 12,000 prospective students who registered on mba.com from October 2013 through September 2014. Release date: April 2015

  • 2014: How Do I Pay for Business School? This supplemental interactive report from five years of data collected in the mba.com Prospective Students Survey (2009 and 2013) shows trends in the expected financial mix that prospective students plan to use to pay for their graduate management education. See results by citizenship, domestic or international study destination, the type of graduate management program considered, gender, and age group. This interactive tool accompanies the 2014 Data-to-Go brief: Paying for Business School.


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Technical Assistance: Our interactive reports published any time after January 2014 are best viewed in Internet Explorer 10+, Google Chrome, Safari, or iOS web browsers. Most older reports published before January 2014 are no longer available on the GMAC website. Some that are still available may require Adobe Flash Player, version 10.0 or newer. You can obtain a free copy of the latest Flash Player from the following website: http://www.adobe.com/support/flashplayer/downloads.html

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