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mba.com Prospective Students Survey

To compete today, you need more tailored and configurable information than ever.

2014-mba.com Prospective Students cover image-largeMaximize your recruiting efforts with insight from 12,000 candidates!

The annual mba.com Prospective Students Survey shines a spotlight on the next generation of graduate business school students—their needs, motivations, behaviors, program choices, and intended career outcomes. The 2014 report includes data from 12,328 individuals who registered on mba.com from October 2012 through September 2013.

 

 

Our Latest Reports

GMAC Survey Report 2014 Survey Report  GMAC Interactive Research   2014 Interactive Research Tool

Highlights from the 2014 Survey Report

  • Of more than 12,000 global candidates surveyed, those focusing exclusively on specialized master’s degrees increased from 13 percent to 20 percent as candidates exclusively considering MBAs declined from 55 percent to 53 percent. Still, MBA programs remain the dominant program type that prospective students consider when they think about pursuing graduate management education.
  • Growing interest in non-MBA business master’s programs is notable among citizens of Asia-Pacific Islands and Europe, with a slight increase in interest among US citizens as well.
  • In the expected mix of financial sources that prospects plan to use to pay for their education, significant differences exist by program type, the largest of which is parental support.  

2014 mba.com Prospective Students Survey Interactive Research Tool

The Interactive Research Tool puts you in the driver's seat more than ever. The tool allows GMAT using schools to see prospective student data ranging from decision timelines to program characteristics of interest and information sources by various demographic and geographic filters. The updated format lets you control and stack more filters for the most configurable and customizable view of the data to date. Consider your business needs and then put the data to work!

Related Reports

Data-to-Go Brief on Prospective Students & Mobility

A new report in the GMAC Data-to-Go Series, Where Students Are Pursuing Graduate Business School and Why, explores the topic of student mobility, examining regional differences in demographics, motivations, and preferred study destinations of individuals pursuing graduate management education around the world. This short publication is a publically available companion report for the GMAT® Geographic Trend Report Series.

Findings in the brief are derived from GMAT exam and score-sending data from testing year 2013 and from responses from more than 12,000 prospective graduate management students worldwide who registered on mba.com and participated in the mba.com Prospective Students Survey in 2013.

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