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The Newsletter of the Graduate Management Admission Council
It’s one thing to generate the right leads, but it’s how you nurture your leads through effective email communication that counts. Consider these five actionable steps to write email copy that converts.
Whether you’re targeting candidates through a Graduate Management Search Service ® (GMASS®) search or through other methods, your success depends on communicating effectively with them. Whether you’re extending brand awareness to potential candidates who are early in the admissions process or following up with candidates with whom you have already established a relationship, your ultimate goal is conversion – and most likely the conversion process starts with email.