Research Insights: April 2017 Featured Content

Stay ahead of the latest industry trends by reading March’s featured content from GMAC® Research.

Apr 18, 2017

GMAC RESEARCH

Consistent with its mission to empower business schools around the world to build competitive advantages in admissions and program management by aggregating market insights, GMAC Research offers the Research Insights page on gmac.com.  

Check out this month’s featured content below.
  

 

Entrepreneurs

What Resources Do Business Schools Provide to Aspiring Entrepreneurs?

With so many candidates interested in launching start-ups, business schools themselves are innovating to connect students with resources.                          

April 18, 2017

One in four business school candidates are pursuing a degree to develop the skills needed to run their own business. To attract these candidates, schools have made a concerted effort over the past several years to provide their entrepreneurially minded students with more resources to support their professional aspirations. Read more.


Brand Ambassadors

Your Alumni as Brand Ambassadors

Findings from the 2017 Alumni Perspectives Survey highlight alumni’s high ‘customer loyalty’ rankings.

April 13, 2017

Though alumni are satisfied with their b-school experience, are they willing to promote their alma maters as brand ambassadors? To answer this, GMAC Research applied the methodology of Net Promoter Score (NPS)—a widely used metric for gauging consumer brand or customer loyalty. Read more.


How Much Do Alumni Earn

How Much Do Business School Alumni Earn?

As b-school alumni ascend the career ladder, a larger share of their total compensation comes from non-salary sources.

April 11, 2017

Most prospective students worldwide (57%) and in the United States (75%) specifically report being motivated to pursue a degree by a desire to increase their salary potential. What salary range can they expect after earning their degree? Read more.