Graduate Management News

October 2016

The Newsletter of the Graduate Management Admission Council

Insights and Tools for Optimized Outreach: GMAC Global Candidate Segmentation

Join GMAC for an in-depth presentation about the Global Graduate Management Education Candidate Segmentation Study.

Segmentation Webinar

Business schools today operate in an increasingly competitive environment. Globalization and technology have changed the dynamic between schools and candidates from one-way selection to a mutual discovery process. This dynamic has created new challenges and opportunities, and business schools need new insights and tools to identify, target, and effectively market their programs to the right mix of candidates.

To address this need, GMAC partnered with Ipsos, a leading global market research firm, to develop a global segmentation model that provides actionable insights about graduate business school candidates. Designed specifically around what motivates candidates to pursue a graduate management degree and how they select a school, the research identified seven well-defined, mutually exclusive global candidate segments.

How can you use these findings to help reach candidates you might not normally target, match with students who are a great fit for your program, and enhance your pipeline efforts?

Join us for a complementary one-hour webinar on Thursday, November 17 at 12 pm ET to:

  • Learn more about the study
  • Meet the segments
  • Understand global nuances
  • Discover how to implement the study’s key findings at your business school


  • Betty Su, GMAC Vice President and Chief Marketing Officer
  • Matt Hazenbush, GMAC Research Communications Manager