Research Insights: November 2016 Featured Content
Stay ahead of the latest industry trends by reading November’s featured content from GMAC Research Services.
Consistent with its mission to empower business schools around the world to build competitive advantages in admissions and program management by aggregating market insights, GMAC Research Services offers the Research Insights page on gmac.com.
Check out this month’s featured content below.
Older Candidates Considering Non-MBA Programs Seek Flexibility
November 15, 2016
Though the growth in demand for non-MBA business master’s programs has been driven chiefly by younger candidates seeking full-time study, some business schools may find an opportunity to serve older candidates with flexible non-MBA programs. Read more.
Business Majors and Non-business Majors Take Different Paths to B-School
Survey research highlights key differences that may impact business school marketing and recruitment strategies.
November 10, 2016
Data from GMAC’s 2016 mba.com Prospective Students Survey highlight some key differences between business majors and non-business majors in their pursuit of a graduate business degree. Read more.
Diversity Recruiting: Why It’s Important—for Companies and Schools—and What Really Works
Creating diverse workforces and business school classes can be difficult. New research identifies strategies that show results.
November 8, 2016
Findings from two recent GMAC employer surveys show that many companies worldwide are making diversity in hiring part of their annual organizational goals and are investing in diversity initiatives. The same strategies that companies employ to diversify their workforce and management ranks serve as a powerful complement to engagement activities that schools should have on their radar. Read more.