Graduate Management News

November 2016

The Newsletter of the Graduate Management Admission Council

Research Insights: November 2016 Featured Content

Stay ahead of the latest industry trends by reading November’s featured content from GMAC Research Services.

GMAC Research Insights thumb

Consistent with its mission to empower business schools around the world to build competitive advantages in admissions and program management by aggregating market insights, GMAC Research Services offers the Research Insights page on

Check out this month’s featured content below.



Older Candidates Considering Non-MBA Programs Seek Flexibility

November 15, 2016

Though the growth in demand for non-MBA business master’s programs has been driven chiefly by younger candidates seeking full-time study, some business schools may find an opportunity to serve older candidates with flexible non-MBA programs. Read more.

Business Majors and Non-business Majors Take Different Paths to B-School

Survey research highlights key differences that may impact business school marketing and recruitment strategies.

November 10, 2016

Data from GMAC’s 2016 Prospective Students Survey highlight some key differences between business majors and non-business majors in their pursuit of a graduate business degree. Read more.

Diversity Recruiting: Why It’s Important—for Companies and Schools—and What Really Works

Creating diverse workforces and business school classes can be difficult. New research identifies strategies that show results.

November 8, 2016

Findings from two recent GMAC employer surveys show that many companies worldwide are making diversity in hiring part of their annual organizational goals and are investing in diversity initiatives. The same strategies that companies employ to diversify their workforce and management ranks serve as a powerful complement to engagement activities that schools should have on their radar. Read more.