Research Insights: June 2016 Featured Content
Stay ahead of the latest industry trends by reading this month’s featured content from GMAC Research Services.
Consistent with its mission to empower business schools around the world to build competitive advantages in admissions and program management by aggregating market insights, GMAC Research Services offers the Research Insights page on gmac.com.
Check out this month’s featured content below.
How Do B-School Candidates View MOOCs?
Survey data review shifting perceptions of MOOCs since they first grabbed the spotlight in 2012.
June 9, 2016
In 2012, MOOCs (Massive Open Online Courses) first received significant media attention and captured widespread popular interest. Graduate business schools around the world wondered if this was the leading edge of a change that would transform the industry, and many feared that candidates would begin to view MOOCs as a viable alternative to their degree programs. Data from the 2016 mba.com Prospective Students Survey reveal whether or not these fears have become a reality. Read more.
An MBA Opens Doors to a Variety of Careers
MBA graduates apply their skills to a wide array of jobs across industries.
June 7, 2016
The prospect of earning an MBA has broad appeal to candidates with widely different backgrounds, interests, and personalities—from the analytical to the creative, from the extroverted to the introverted, and those with business and non-business backgrounds. Reflecting the diversity of the inputs are the variety of career paths MBA graduates chart after earning their degree. Read more.
Is Your B-School Ready for Gen-Z?
The first generation of “digital natives” is taking the GMAT exam and deciding where to apply.
May 24, 2016
B-schools that think they have a handle on how to connect with Millennials may find themselves in need of a new playbook to prepare for the next wave of prospective students—Generation Z. What sets Gen-Z apart from Millennials? The data indicate some interesting contrasts. Read more.