Graduate Management News

February 2016

The Newsletter of the Graduate Management Admission Council

GMAC’s New Geographic Trend Reports

Offering schools the broadest view yet of graduate management education talent pipelines in established and emerging markets around the globe.


For business schools seeking new ways to gauge the depth and breadth of the global graduate management talent pipeline around, GMAC has created a unique new resource that will put the world of prospective students at your fingertips—literally.

Making their debut this month, a new generation of GMAC’s Geographic Trend Reports offers the deepest and broadest analysis to date of the prospective student pipeline for graduate management education. For the first time, the Geographic Trend Report series features individual country-level reports—nearly 160—that bring together current and historical GMAT® market demand, student mobility trends, program interest, and GMAC survey data with external data sources on the projected size of the prospective student pipeline.

According to David Svancer, manager of statistical analysis in GMAC’s Research Services Department and chief developer of the report series, each country report includes analysis based on the following sources:

  • GMAT examinees: Candidate demographic information, GMAT exam performance and score-sending behavior by unique examinees and tests taken, and program interest corresponding to current testing year dates, which run from July 1 to June 30;
  • Prospective student mindset: Findings from GMAC’s most recent Prospective Students Survey indicating student motivations, study destination criteria, and financing sources;
  • The World Bank: Economic statistics from the World Development Indicators (WDI) data set comparing recent and historical per capita GDP growth rates for individual countries and their global economic ranking;
  • U.S. Census Bureau International Data Base (IDB): Ten-year student age population projections by country for 2015 to 2025 for the traditional GME pipeline of 20- to 29-year-olds; and
  • UNESCO education statistics: Country-specific data on the level of higher education participation over the last 15 years.

Svancer explains that this combination of GME pipeline insights from multiple GMAC sources and external data from the World Bank, US Census, and UNESCO is what makes these reports unique. They were designed to be the go-to resource for country-specific market trends in the GME candidate pipeline. Reports present analyses of GME market trends two ways—based on candidate citizenship and residence.

“The benefit to our business school audience is that these reports paint a picture of candidate market demand for graduate management education at the country level, with greater variety and depth of supporting data,” Svancer says. “The power of these reports is that all the diverse data points are combined in one resource, helping b-school professionals navigate the complex market dynamics that exist in the GME candidate pipeline.”

More Countries—and Data—to Explore for Established and Emerging Markets

The original series of Geographic Trend Reports that GMAC published between 2005 and 2013 were limited to high-level regional GMAT exam data for the top 10 countries per region that had the greatest number of GMAT test takers. With the new reports, business school professionals can now explore the GME market trends in nearly 160 individual countries, which means your school can now access detailed data for both established and emerging markets and candidate pipelines of all sizes—for example, Belarus, Cameroon, Chile, Georgia, Guatemala, Nigeria, Qatar, or Uzbekistan.

New features in the individual country reports include:

  • Historical 15-year GMAT test-taking volume to complement our standard five-year trend analysis;
  • GMAT test-taking and score-sending data compared across the past five testing years based on unique test takers, showing mean age, years of work experience, mean GMAT scores;
  • Five-year comparison of GMAT score-sending results for testing years 2011 to 2015 broken down by specific program demand. For example, you can now see the actual number of a country’s citizens or residents who sent their GMAT scores to full-time, part-time, online, flexible, and executive MBA programs and to specialized business master’s programs in accounting, finance, and management;
  • Prospective student survey findings including criteria for choice of study destination, reservations about pursuing GME by program type considered, expected financing and information sources;
  • Global ranking and 10-year historical view of GDP growth per country from 2000 to 2013;
  • UNESCO estimates for percent of populations enrolled in tertiary education, 2000 to 2014; and
  • Projected student age population for 20- to 29-year-olds from 2015 to 2025.

Fully Automated Reports Allow Integration of Variety of New Data Sources

The Geographic Trend Reports were automatically produced and programmed with multiple source data using a statistical software package called R. After spending the better part of the last year building the program Svancer says “We now have the ability to generate a country-specific report with unique analysis in less than a minute. This has allowed us to easily integrate GMAC exam and survey data sets with a variety of new external data sources to our reports, resulting in greater depth and breadth of market analysis.”

The auto-formatting of the reports means they will be easy to update annually with the latest GMAT testing data, GMAC survey findings, and external economic data.

Coming Soon: Reports for World Regions, US Metro Areas, and International Testing Centers

Svancer says that throughout 2016 and possibly into 2017, GMAC researchers plan to expand the Geographic Trend Report Series by adding regional reports, as well as separate reports for major U.S. metropolitan areas, and international testing centers in urban locations. In addition, business school professionals will be offered the option to download country report data in CSV format sometime later this year.

GMAT Using Schools Have Full Access to All Reports

The new reports are available free of charge to all GMAT using business schools. They are formatted as downloadable PDF documents and can be found online at

The Geographic Trend Reports complement the three-part Data-to-Go series, Profiles of GMAT-Testing for TY 2011 to 2015 that can be found at, as well as the GMAT Interactive Profile, located at

Send Us Your Feedback

The GMAC Research Services Department is eager to receive your feedback on these new reports. To share your comments or ask questions about the findings, data, or methodology, please contact David Svancer at or GMAC Research Services at

About the Author

Paula BrugemannPaula Bruggeman is Research Publications Manager, GMAC Research Services Department. 

David SvancerDavid Svancer is Manager of Statistical Analysis in GMAC’s Research Services Department.