Graduate Management News

December 2016

The Newsletter of the Graduate Management Admission Council

GMAC Research Highlights 2016: A Forward-Looking Review

Join GMAC researchers for a webinar on our top research highlights from 2016 and a preview of what to expect in 2017.

Research Recap

In 2016, GMAC Research was hard at work collecting and analyzing market intelligence to help business school professionals around the world make sense of our complex and evolving industry.

Join us for a complimentary webinar on Tuesday, January 31 at 12 pm ET as we recap our top research highlights from 2016 and give you an exclusive preview of what to expect in 2017. Analysis of trends will be paired with examples of how these insights can spark new ideas, aid in reflection, and develop new perspectives at your business school to help you stay abreast of today’s competitive market. 

The conversation will focus around the following key themes that emerged from our 2016 research:

  • Growth in GMAT testing and the refined candidate pool – From July 2015 through June 2016, more than a quarter million GMAT exams were taken around the world. GMAC researchers will discuss how the dynamics of test policy revisions, test taking behaviors, and candidate demographics have resulted in a more refined candidate pool with a greater share of high-scoring candidates.
  • The GME value proposition – The findings of the 2016 Alumni Perspectives Survey highlight that for most alumni, deciding to earn a graduate management degree was about more than just increasing their salary. GMAC researchers will discuss alumni investment decision factors and their overall satisfaction, in addition to discussing salary data and ROI.
  • Data analytics – Though still a relatively small part of the overall market, Master in Data Analytics programs have grown tremendously over a short period—both in terms of supply (programs offered by schools) and demand (candidates sending GMAT score reports). GMAC researchers will examine the data and discuss the concern of a ‘data science bubble’.
  • Hiring demand for b-school talent – Data collected through the 2016 Corporate Recruiters Survey showed that a greater percentage of global companies planned to hire MBAs in 2016 compared with those who did so in 2015. We’ll discuss employer demand for specific business functions, starting salaries, and the factors they consider most important to evaluating potential new hires.
  • Leveraging segmentation to enhance candidate outreach – In 2016, GMAC partnered with Ipsos, a well-known market research company, to carry out a segmentation study of graduate management education candidates based on their motivations. GMAC researchers will review the seven candidate segments the study produced and the study’s implications for business schools, and preview GMAC Research’s next steps for the segmentation model.

GMAC researchers will also draw from the insights gleaned in our 2016 research white papers, specifically on the topics of recruiting women and underrepresented populations to business school. Looking ahead to 2017, GMAC researchers will share all-new survey findings on candidate attitudes related to Brexit and the US presidential election and analysis of how current anti-globalization sentiments may impact the graduate management education industry. We’ll also share an early look at 2017 hiring demand by exploring the results of the forthcoming 2016 Year-End Poll of Employers.

This webinar will be of particular interest to business school professionals working in the functional areas of admissions, recruitment, and career and alumni services, as well as to business school leaders generally.

Following the presentation, webinar attendees will have the opportunity to continue the dialogue in a Q&A session with the presenters. A link to the webinar recording and slides will be emailed to all registrants following the live presentation.