Graduate Management News

August 2016

The Newsletter of the Graduate Management Admission Council

Research Insights: August 2016 Featured Content

Stay ahead of the latest industry trends by reading this month’s featured content from GMAC Research Services.

GMAC Research Insights thumb

Consistent with its mission to empower business schools around the world to build competitive advantages in admissions and program management by aggregating market insights, GMAC Research Services offers the Research Insights page on

Check out this month’s featured content below.



Insights Millenials

Millennials Prefer Less Online Coursework Than Their Older Classmates

Business schools introducing more online options to their course offerings should take into account how candidate preferences vary by age.

August 11, 2016

As b-schools continue to develop their capabilities in delivering online content, many business school leaders are grappling with finding the right balance between online and classroom-based instruction to meet the needs of their students. Survey data collected from registrants reveal that candidate preferences in this area have a notable generational divide—and not necessarily in the way one might expect. Learn more.

Insights Germans

The Growing (and Changing) German Candidate Pipeline

Increased interest in non-MBA business master’s programs has transformed the profile of the average German b-school applicant.

August 9, 2016

In testing year 2015, five Western European countries hit nine-year GMAT® testing highs. Among them, none has seen as sharp a rise in the number of examinees—or as dramatic a shift in their demographic composition—than Germany. The primary driver of these demographic shifts is the notable increase in the number of German examinees interested in pursuing non-MBA business master’s programs. Learn more.

Insights Social Media

Leveraging Social Media in Your International Recruitment Strategy

Regional variation in social media use may impact the effectiveness of your international outreach.

August 4, 2016

Data from GMAC’s 2016 Prospective Students Survey indicates that virtually all (96%) of registrants use social media at least once a week. Admissions and marketing professionals should take into account regional variation in social media use that may impact the effectiveness of their business school’s international outreach. Learn more.