Research Insights: August 2016 Featured Content
Stay ahead of the latest industry trends by reading this month’s featured content from GMAC Research Services.
Consistent with its mission to empower business schools around the world to build competitive advantages in admissions and program management by aggregating market insights, GMAC Research Services offers the Research Insights page on gmac.com.
Check out this month’s featured content below.
Millennials Prefer Less Online Coursework Than Their Older Classmates
Business schools introducing more online options to their course offerings should take into account how candidate preferences vary by age.
August 11, 2016
As b-schools continue to develop their capabilities in delivering online content, many business school leaders are grappling with finding the right balance between online and classroom-based instruction to meet the needs of their students. Survey data collected from mba.com registrants reveal that candidate preferences in this area have a notable generational divide—and not necessarily in the way one might expect. Learn more.
The Growing (and Changing) German Candidate Pipeline
Increased interest in non-MBA business master’s programs has transformed the profile of the average German b-school applicant.
August 9, 2016
In testing year 2015, five Western European countries hit nine-year GMAT™ testing highs. Among them, none has seen as sharp a rise in the number of examinees—or as dramatic a shift in their demographic composition—than Germany. The primary driver of these demographic shifts is the notable increase in the number of German examinees interested in pursuing non-MBA business master’s programs. Learn more.
Leveraging Social Media in Your International Recruitment Strategy
Regional variation in social media use may impact the effectiveness of your international outreach.
August 4, 2016
Data from GMAC’s 2016 mba.com Prospective Students Survey indicates that virtually all (96%) of mba.com registrants use social media at least once a week. Admissions and marketing professionals should take into account regional variation in social media use that may impact the effectiveness of their business school’s international outreach. Learn more.