Graduate Management News

December 2015

The Newsletter of the Graduate Management Admission Council

GMAC Research Highlights 2015: A Forward-Looking Review

Register today for the January 13 webinar to discover how GMAC Research insights from the past year can position your business school or program to reach new heights in 2016.

2015 Research Recap
Join us for a look back at what we learned about graduate management education in 2015 and discover how key shifts in the marketplace can be leveraged in your strategic decision making for the coming year in the areas of admissions, program design, and career and alumni services.

Available exclusively to GMAT accepting schools at no cost, the webinar will take place Wednesday, January 13, 2016 at 2:00 pm and will last approximately one hour.


GMAC researchers will pull far-reaching data from across our research studies to give you a unique, topically-driven view of the industry not available anywhere else, including our own publications. Data insights will be paired with examples of how they can be practically applied at business schools with explanations of their wider implications on the industry.

The presentation portion of the webinar will be organized around the following themes:

  • Demographics – What are the key demographic shifts taking place in the prospective student pipeline?

  • Demand – How has demand for graduate management education changed, both in terms of overall volume and in terms of what prospective students want from their business school experience?

  • Differentiation – What are the emerging areas of specialization both students and employers are asking for, and how are b-schools responding?

Following the presentation, webinar registrants will have the opportunity to continue the dialogue in a Q&A session with the presenters.


  • Alex Chisholm, Senior Director, Research Services
  • Rhonda Daniel, Survey Research Manager
  • Matt Hazenbush, Research Communications Manager


Eric Chambers, Director, Market Development, Americas

Space is limited, so register today to reserve your spot for this great opportunity to learn the latest industry insights from the premier provider of business school market intelligence.