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October 2013

The Newsletter of the Graduate Management Admission Council

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  • GMAC News Center has an entire section of information on big data, with graphics and links to a list of schools that offer programs. Check out the social media content like shareable videos, tweets, and images that are ready for you to use.

  • Read the full story As Demand for Big Analysts Grows, Schools Rush to Graduate Students with Necessary Skills from the Washington Post.

WORTH REPEATING: As Demand for Big Data Analysts Grows, Schools Rush to Graduate Students with Necessary Skills

Story Highlights

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. Business schools are preparing the next generation of managers and business leaders by integrating data analysis throughout their curricula and connecting these skills with a focus on innovation, managing global enterprises and driving business strategy.

Business schools in the Washington DC metro area and beyond are responding to employer needs for those with big data skills. The addition of the GMAT Integrated Reasoning section is cited, and GMAC’s Lawrence Rudner, vice president of research and development and chief physchometrician is quoted: “The math department, they’ll probably produce better data analysts, but the business school is going to produce someone who can see the forest for the trees.”

Two or three of the students recently completed undergraduate degrees in finance or economics. Others hail from backgrounds in information technology or marketing. One even holds a doctorate in astrophysics. But each of the 18 students who enrolled in the inaugural class of George Washington University’s master’s in business analytics this semester were drawn back into the classroom by one common interest: big data.

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