News Briefs New GMAT™ Test Centers Open in China. To serve China’s growing demand for management education and the GMAT exam, GMAC has added test centers in four cities this year: Shenzhen, Hangzhou, Chongqing, and Tianjin. “We added test centers in these cities because we have seen a dramatic increase in the number of residents in these cities who are taking the GMAT exam,” said Ashish Bhardwaj, GMAC Asia Pacific vice president. “Our goal is to connect talent and aspiration with opportunity, and the new test centers will help make the GMAT exam more accessible.” GMAC test centers are also located in 12 other Chinese cities. Global Mindset and Practical Experience Anchor New Kogod MBA. The Kogod School of Business at American University has redesigned its full-time MBA degree program. To help students immerse themselves in new ways of thinking, the first two semesters of the program will lead with two-week signature courses on “Business at the Private and Public Intersection” and “Management in the International Economy.” Students will complete 49 credits over four semesters, including a study abroad experience. Students will take 26 credit hours of core courses in their first year, leaving the summer open for internships. In their second year, they will focus on electives, including a recommended track in consulting. Students may also use the second year to pursue a dual degree through Kogod’s partnerships with the Washington College of Law and the School of International Service. MBA candidates will also participate in an international consulting project. The first cohort of the new program will enroll for Fall 2014. Columbia, Simon Launch Branding Campaigns. Two business schools have recently announced branding campaigns. Columbia Business School is focused on the tagline “At the Very Center of Business™.” The campaign’s narrative is organized around four key attributes that the school seeks to extol: knowledge, access, community and impact. “These attributes have always been a part of our DNA—we simply have never communicated them in one powerful story so clearly, completely, and efficiently,” says Glenn Hubbard, dean of Columbia Business School. Meanwhile, the Simon Business School at the University of Rochester has branded itself around the theme of “Toughen up®,” emphasizing that “global business means global competition.” Mark Zupan, dean of Simon Business School, says that “Toughen up is about being unapologetically honest about how challenging business is today. We know the road to success is extremely difficult, but we are making a promise that we’re going to be with our students every step of the way to help them succeed at Simon and to support them throughout their career.” Haas Celebrates Yellen Nomination. The Haas School of Business at the University of California, Berkeley, is celebrating President Obama’s nomination of Janet Yellen to become the first woman to head the nation’s Federal Reserve Board of Governors. Yellen, vice chair of the Fed since 2010, is the Eugene E. and Catherine M. Trefethen Professor Emeritus of Business Administration at the Haas School, where she taught macroeconomics for more than two decades. Much of her research focused on unemployment and labor markets, monetary and fiscal policies, and international trade and investment policy. Earlier this year, she was named a Berkeley Fellow, joining an honorific society of friends of UC Berkeley chosen in recognition of their contributions to the campus. ©2002-2021, Graduate Management Admission Council® (GMAC®). All rights reserved.