GMAC Launching Redesigned mba.com
GMAC is just weeks away from launching a redesigned mba.com, the official website of the GMAT™ exam. Now with a fresh, contemporary appearance and user-friendly functionality, the site offers prospective GMAT test takers and graduate management candidates several key improvements designed to make it easier for users to get information they need to take the GMAT exam, engage through social media, and plan their path to business school and beyond. So what’s new?
- New magazine-style makes it easier for visitors to browse for the content they need; view and save articles, events, and school profiles to their personal accounts; and begin their GMAT registration from any page on the site.
- The ability to personalize content lets us present visitors wtih targeted information based on where they are in the world or in their decision-making process.
- More social media touch points enable users to connect with others and join timely conversations related to the GMAT exam and graduate management education.
A Truly Global Look and Feel
Recognizing the importance and growth of our regional markets, the new site provides a seamless global experience to users. Depending on region, visitors will encounter regional imagery, regionally specific content (with key pages translated into Mandarin and Korean), and regionally specific social media touch points, in addition to a deep offering of global content that's available to everyone.
A Vastly Improved School Search Experience
One of the most notable improvements is the transformation of our school search capability into a more robust School Finder tool that features an upgraded user interface, a feature-rich display of content, and multiple filters for better search results. The revamped tool makes it much easier for schools to connect with more than 450,000 prospective students each month, and for those prospects to get detailed program information, compare programs, and save information for repeat visits. More detailed program information will better encourage prospective students to visit school websites for more information.
The redesigned mba.com promises to engage prospective graduate management students on many levels. Better integration of global social media channels, videos, product listings, and blog content will give us a greater opportunity to connect prospects with schools and provide them with the rich content they need to drive their success. See you in December!