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March 2013

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Mobility at Forefront of School Recruiting Efforts

For many years business schools have monitored trends in where international students look to go to pursue an MBA. With greater internationalization in the candidate pipeline and a growing number of graduate management program options, competition to find the right international candidates has made recruiting activities for schools more complex and geographically scattered.

Mobility graphicGMAC hosted a webinar to discuss test taker and prospective student survey data to assist business schools in tailoring and targeting their outreach more effectively.

Tracking where GMAT test takers send their scores is one indicator of global student mobility patterns. Data published in GMAC’s new World Geographic Trend Report reveals that in 2012, a record number of GMAT score reports (831,337) were sent to more than 5,200 programs in 83 countries. Interestingly, 89,000 individuals sent GMAT scores outside their country of citizenship, the highest on record. Although the US remains the top destination, attracting 76 percent of scores sent in 2012, global talent is sending an increasing share of GMAT score reports to other leading study destinations, including the United Kingdom, Canada, India, France, Singapore, Hong Kong, the Netherlands, Spain, and Germany. (Right Image: These education hubs are different in who they attract, for instance the breakdown between domestic and foreign talent.)

Education hubs around the world graphic

“Mobility impacts almost every aspect of management education,” said webinar speaker Alex Chisholm, GMAC Director of Statistical Analysis. He continued, “having the right mix of classroom experiences, student and career services targeting the international student may provide a competitive advantage for schools seeking to increase and diversify the international presence in their programs. GMAC research provides tools schools can use to track prospect behaviors, such as score sending, as well as the softer side of the decision making process, like their motivations, reservations, and expectations.”

As competition for talent is intensifying, more students are looking to study internationally and to ensure their skills can transfer in both the globally diverse classroom and workplace.

What’s behind a candidates choice for where to study include the attractiveness of the country destination, the reputation of the educational system, sense of improved chances for having an international career, and the opinion that their educational experience will better prepare them for career success.

Mobility impacts almost every aspect of management education.

Soft skills career mobility graphicTracking mobility trends is imperative for schools aiming to reach recruiting goals. Knowing and understanding student patterns and their preferences for program offerings, delivery methods, and study destinations should be incorporated into their strategic decision-making.

Webinar co-speaker Gregg Schoenfeld, GMAC Director of Management Education Research noted, “Mobility in management education is nothing new. What is different today, however, is the number of study destinations and program type options prospective students can choose. In an increasingly crowded marketplace, how are you leveraging market intelligence to stand out?”

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