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February 2013

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About the Survey

The World Geographic Trend Report is an annual resource on where GMAT examinees wish to pursue their education. The Asian and European Trend Reports will be released in late February and available at www.gmac.com/GeographicTrends.

Free Webinar, March 7, 11 am EST/4pm GMT

Going Places: Mobility in Management Education is a free webinar designed to take a deeper look at new data in the forthcoming Geographic Trend Report series and GMAC survey research. Register to participate on Thursday, March 7 at 11 AM EST/4 PM GMT to discuss trends among prospective students and the skills and career options that can inform recruiting tactics. Registration is open to schools that use the GMAT® exam in their admissions process.

TrendsTracker Research Tool

Explore the GMAT® TrendsTracker interactive research tool and gain access to high-level data, available to schools that use the GMAT® exam in their admissions process.

Data to Go: Preview of Trend Report Reveals Patterns in GMAT Testing and Score Sending

GMAT testing around the globe increased 11 percent in Testing Year 2012, totaling 286,529 tests taken, and resulting in 831,337 score reports sent to business schools around the world. For the year, each of the 10 world testing regions identified in the forthcoming World Geographic Trend Report experienced growth in prospective business school students taking the GMAT exam. The annual report tracks GMAT test taking and score-sending patterns over the past five years, as well as global trends that schools can use to help build globally diverse classrooms.

“With more schools around the world using the GMAT to help inform admission’s decisions, it’s fascinating to explore recent shifts in score-sending preferences among examinees,” said Alex Chisholm, director statistical analysis for the Graduate Management Admission Council.” More score reports were sent in 2012 than ever before and many candidates are seeing an increasing number of attractive study opportunities at home and abroad. Understanding mobility shifts can help schools better identify potential sources of talent and also anticipate potential challenges brewing within traditional channels.

The US continues to be the top study destination, with more than 75 percent market share in terms of GMAT score reports. Although this is down from 81 percent in 2008, the total number of scores sent to the US was actually higher due to overall testing growth. Outside of the US, programs in the UK, Canada, India, and France combined to receive more than 118,000 GMAT score reports in 2012, up from 87,000 in 2008. 

“Other regional trends revealed an increase in gender diversity and global participation,” said Chisholm.

  • The share of women sitting for the GMAT exam grew in six of 10 regions, including Africa, Central South Asia, East/Southeast Asia, Australia and Pacific Islands, Canada, and Western Europe.
  • The youngest student pipelines in 2012 were seen among Europeans and citizens of East and Southeast Asian countries.
  • Canadian test takers sent the greatest share of GMAT score reports to MBA/EMBA programs, while East and Southeast Asians-led by Chinese prospects-favored non-MBA master’s programs.

Score-Sending Destinations

 

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