GMAC Launches Global Student Marketing and Ad Campaign
Potential applicants searching terms like MBA and business school or whose social networking suggests they’re interested in business school are now seeing ads for the GMAT exam. The Graduate Management Admission Council’s new global student marketing campaign, launched earlier this fall, showcases the GMAT exam as “the best first step toward a career with impact.”
“Our campaign stresses that the GMAT isn’t just a test you take — it’s the test that takes you places,” said Julia Tyler, GMAC senior executive vice president, global market development.
The digital campaign uses search engine marketing and social media to reach people who are mostly like to be interested in a graduate management degree and a career in business or management. Those who click through are taken to landing pages offering more information about the GMAT through an infographic with “10 Facts About Business School You Need to Know” or are offered free GMATPrep® software.
A sample of the creative elements include: