Graduate Management News
What's New

GMATCH MBA Virtual Fair Enables Schools, Potential Students to Connect in Cyberspace

MBA admissions professionals and potential students from all over the world will be able to meet up and exchange information from the comfort of their computer screens at GMATCH, a virtual MBA fair organized by the Graduate Management Admission Council on November 22-23.

The fair will run for a total of eight hours over two days and feature all the accoutrements of a live MBA fair, including online “auditorium” sessions with admissions experts and virtual exhibitor booths allowing school representatives to show videos of their programs and interact in real time with potential students via live chat or webcam. Exhibitor registration is now open and limited 40 full-time MBA programs worldwide.

At the GMATCH pilot, visitors to the Hong Kong University of Science & Technology booth could download brochures and talk with admissions professionals.

“Technology is making the search for business education easier, and globalization increases the importance of international recruitment to MBA programs all over the world,” said Rebecca Loades, GMAC director of market development for Europe, the Middle East, and Africa. “GMATCH is the next evolutionary step in helping schools and students around the world connect with each other wherever they are.”

GMATCH follows a highly successful pilot fair GMAC held in April that featured admissions staff from 23 leading business schools around the world, including Stanford Graduate School of Business, the University of Virginia Darden School of Business, HEC, HKUST, and IESE. Though it was marketed solely via email to a targeted group of registrants, more than 1,600 potential students registered and around 600 participated in the actual event.

In a post-event survey of exhibitors, more than 90 percent said they would consider taking part in GMATCH again. One program representative praised GMATCH for “getting the info and the interaction without the cost of travel.” Another said GMATCH helped increase global reach because of the “ease of reaching a wide diversity of candidates.”

Data analysis of attendees showed the pilot drew potential business school applicants from 68 countries, and 45 percent of attendees had not yet taken the GMAT exam and were early in the business school decision-making process. Attendees valued the convenience of the online format and the opportunity to attend live webcasts on topics such as “Beyond the Application – How to Stand Out in the Crowd,” “Application Strategies that Maximize Your Admission Equation,” and “Getting Ready for the GMAT exam.” One appreciated that “schools provided genuine counseling and were not just there for marketing opportunities.”

“GMAC is applying what we have learned from the pilot to ensure the next GMATCH event is a success,” Loades said. Marketing through will be complemented with social media and traditional advertising campaigns, she added. “The November program is shaping up as a powerful tool for connecting business schools with promising students from around the world.”

Check out the GMATCH website, view a demo of the spring 2010 pilot program, or email us to find out more.

Click here to visit the home page
Click here to Read Our Archive