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Biz Buzz: What’s New in Graduate Management Education

Notre Dame tests iPad texts; using research to tailor your recruiting messages; UBC alumni skateboard across Kenya

Notre Dame Course Goes Paperless
Eschewing traditional textbooks for iPads, the business class “Project Management” at the University of Notre Dame has become the first course there to go paperless. Relying on Apple’s wireless tablet computer to replace traditional books, students in the course will also use the device to help conduct research and share ideas electronically. The experiment is part of a year-long university study of appropriate uses of e-readers in academic settings. In addition to representatives from the Mendoza College of Business, Notre Dame’s ePublishing Working Group includes participants from the university’s schools of law and arts and letters, libraries, bookstore, and offices of information technology and sustainability, among others.

Free GMAC Webinar to Focus on Art and Science of Messaging
Recruiting in graduate management is part science—using market analysis and data to help locate talent—and part art—crafting messages that resonate with the right candidates. To help admissions professionals find that balance, GMAC will offer a free webinar October 19 that draws data from the Registrants Survey to offer insights about messaging. The webinar, “Recruitment Intelligence: Using Student Decision-Making and School Selection Criteria to Drive Messaging,” will delve into the attitudes, thoughts, preferred study locations, timelines, and intentions of prospective business students. Researchers will offer insights about different target group populations, communication channels, and timing that may have the most impact on recruitment strategies for domestic and international talent.

Registration is open for the one-hour webinar, to be held Tuesday, October 19, 2010 at 11:30 am Eastern Daylight Time.

Skateboarding Across Kenya
Seeking to help a program at the Sauder School of Business at the University of British Columbia, two alumni of the school have announced a fundraising scheme that will have them skateboarding across Kenya. The effort will assist Social Entrepreneurship 101, a program that sends Sauder students to Nairobi every year to train disadvantaged Kenyan youth people in business strategies. Raising funds to help the program open a year-round office in Kenya, Les Robertson and Rob Foxall plan to skateboard 480 kilometers from Nairobi in central Kenya to Mombasa on the country’s coast.

CUHK Joins iTunes University
Taking what it called “another significant step towards ‘education without borders,’” the Chinese University of Hong Kong (CUHK) has joined iTunes U. The university will post educational content from several disciplines on the site. “As one of the few early participating institutions from Asia, CUHK will endeavor to bring together China and the West,” said Philip Leung, the school’s director of information technology.

New Buildings

  • The Indian School of Business laid a foundation stone in August for its new second campus in Mohali, Punjab. Construction is expected to be completed by March 2012.
  • The newest, largest, and greenest building ever constructed at the MIT Sloan School of Management was opened in time to receive this year’s class of some 400 MBA students. Overlooking the Charles River, the 215,000 square foot, $142 million building—named in typical MIT style simply as E62— includes more than 200 offices, classrooms, and space for group study and related activities.

MBAs Assess Coke’s Corporate Responsibility
For the third year, MBA students at Georgetown University’s McDonough School of Business were invited to evaluate the corporate social responsibility and sustainability practices of Coca-Cola Enterprises. Fifteen MBA students reviewed the firm’s 2009 Corporate Social Responsibility and Sustainability Report. Overall, the students found that CCE has produced “continuous improvements in the breadth, clarity, and substance of the disclosures” in the areas of energy conservation and climate change, water stewardship, sustainable packaging and recycling, product portfolio/balanced and active lifestyle, and diverse and inclusive culture.

In the single largest gift to date in the University of Texas at El Paso’s Centennial Campaign, the Hunt Family Foundation has pledged US$5 million to establish the Hunt Institute for Global Competitiveness and support graduate programs and research.

The George Herbert Walker School of Business and Technology at Webster University has received US$1 million from the Anheuser-Busch Foundation.

Among recent international partnerships in executive education:

  • Saïd Business School at the University of Oxford has joined with Guanghua School of Management at Peking University to offer a Private Equity Programme in China. The new course offers an opportunity to examine the changes brought about by the financing and governance models employed by private equity firms in Asia and around the world.
  • Harvard Business School and the School of Management at Fudan University collaborated in August to offer an executive education program, Creating Value Through Service Excellence, in Shanghai.
  • Thunderbird School of Global Management has partnered with the Xenel Group to deliver the first three modules of an executive development pilot program for middle and upper-level managers in Jeddah, Saudi Arabia. Covering strategy, finance, marketing and leadership, the program mixes classroom instruction and Saudi-based case analyses with hands-on involvement in real-world projects.

The China Europe International Business School has announced plans to launch the CEIBS’ Centre for Automotive Research, designed as a center for automotive industry studies “that can generate knowledge unique to the Chinese market.” … The Eccles School of Business at the University of Utah has started what it calls The Foundry, a program created to foster economic development in Utah through hands-on training for entrepreneurs. Involved in start-ups that range from food services to software development, Foundry participants receive practical training as they grow their businesses alongside one another. Some 49 entrepreneurs in 15 companies are currently in the program. … The Olin Business School at Washington University in St. Louis is partnering with the university’s school of social work and public health to offer a dual masters degree program (MBA/MPH) in business administration and public health.

Aston Business School, in Birmingham, England, has started a program leading to the Masters (MSc) in Information Systems and Business Analysis. … The Massachusetts College of Liberal Arts has received approval from the state’s Department of Higher Education to offer a Professional Master of Business Administration program, which plans to admit its first students this spring. … The Connecticut State Board of Governors of Higher Education has approved Quinnipiac University’s proposal to offer its master of science in information technology program online.

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